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World Osteoporosis Day
October 20, 1999

National Activities

Argentina

Community:

The Sociedad Argentina de Osteoporosis set up a toll-free telephone hot line during the month of October. More than 4000 calls were received. 1000 of the callers, those at high risk and without medical insurance, were referred to densitometry centres for free bone measurement.

An informational brochure was distributed all over the country.

An academic session during the 2nd Argentine Congress on Rheumatology took place on October 22nd in Mendoza.

During the month of October, Dr. Jose Zanchetta, IOF Board Member, met with the Buenos Aires Public Health Secretary (elected as Argentine Health Minister following December's election) and discussed IOF's mission, presenting him with the EU Report in Spanish.

Media:

On October 20th, the radio programme "Buenos Razones" was devoted to osteoporosis. (broadcast by Radio America), the radio programme "Siempre Betty" , conducted by a well-known journalist and speaker, covered information about osteoporosis (broadcast by Radio El Mundo)

Contact:

Prof. Dr. Zulema Man Sociedad Argentina de Osteoporosis
Av. Santa Fe 2036. 8 o E
1123 Buenos Aires
Argentina
Tel./Fax 011-4823-0497
E-mail: sao@osteoporosis.org.ar

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Australia

Community:

Public seminars were held in all major cities in Australia

Seminars were also held for Health Professionals

WOD awareness activities highlighting seriousness and extent of osteoporosis

Media:

Press releases were sent to all national and state newspapers

Radio interviews were held with key spokespeople

National radio interview was aired with Professor Pierre Delmas

Australia also celebrates its traditional "National Healthy Bones Week (NHBW)" which in 1999 was from 8-14 August. The theme was "Your Bones, Your Life"

Activities:

Consumer Programme

Media releases were distributed to major magazines and newspapers

Public Seminars were conducted in all states

A special programme aimed at people of a Non English Speaking Background was conducted in Melbourne. This included bilingual radio programmes, training for bilingual community health workers and a Health Professionals Seminar

School & Community Programme:

An Information Pack was distributed to over 10,000 schools and community groups nationally. The pack details information on how to promote NHBW and ideas for NHBW activities.

An Internet site was developed specifically targeted at schools. It provided information on osteoporosis at four different levels so all school children are catered for. There is a four level interactive quiz. Children who answer correctly receive a certificate.

Displays at schools, hospitals and libraries throughout the country.

Industry Programme:

The "Healthy Bones Week Message" and information about osteoporosis was displayed on milk carton panels during August.

People conducting in-store product promotions of dairy foods wore Healthy Bones Week T-shirts.

Point of Sale promotional material on Healthy Bones Week was displayed in stores selling dairy products.

Contact:

Mrs. Gillian Leach
Osteoporosis Australia
Unit 1/202 Glen Osmond Rd
Fullarton
South Australia 5063
Tel. +61 8 8379 5711
Fax. +61 8 6379 5707
Gillianleach@bigpond.com

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Austria

Community:

The Oesterreichische Osteoporose Selbsthilfe (OOS) group, together with F.E.M. Sud and the Medical Department of The Kaiser Franz Joseph Hospital (KFJ) held a special osteoporosis information day on October 20th.

The afternoon programme at the KFJ hospital included osteoporosis exercises (very much enjoyed by the public), demonstrations of bone measurement and a calcium-rich buffet. These events were followed by a panel discussion with health care professionals and the President of the OOS, Mag. Kalmar.

Students, who had been specially trained, manned information stands and handed out brochures in central locations within Vienna.

Media:

A long article about osteoporosis, including the osteoporosis risk questionnaire, appeared in Austria's most popular newspaper, the Kronenzeitung. Readers were asked to return the questionnaire to the OOS and thus participate in the draw for 100 osteoporosis information packages.

ORF radio presented two short reports about World Osteoporosis Day as well as a longer report on osteoporosis in general

Contact:

Mrs. Mag. Helga Kalmar
Oesterreichische Osteoporose Selbsthilfe (OOS)
FEM
Basteingasse 36-38
A-1180 Wien
Austria
Tel: +43 1476 15 373
Fax: +43 1 476 15 5779

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Bulgaria

Community:

A Global Embrace Walk was held in cities across the country on October 2nd. The walk was organised in coordination with WHO as an International Year of the Older Persons event and used as a platform for osteoporosis issues.

20 physicians took part in the campaign "Women without Osteoporosis 1999" which offers lectures and free bone density testing to underprivileged citizens.

Health lectures were offered in the towns of Botevgrad, Vratza and Dobrich prior to WOD

WOD poster was distributed in Sofia and other major cities. The poster was also shown on several Bulgarian TV channels

Media:

In September of 1999, The society "Women without Osteoporosis" launched their newspaper "Osteoporosis" whose moto is "Together against Osteoporosis". A special WOD issue was published.

Media Events:

2 broadcasts devoted to osteoporosis were featured in September and October on channel Nova Televizia

Central TV broadcast a transmission about special exercises in preparation for the Global Embrace Walk.

National Radio "Hristo Botev" announced and discussed the Global Embrace Walk in the week prior to the walk. The program "Family Saturday" broadcast live from the Walk and interviewed participants from across the country. From October 4th to18th, three one-hour broadcasts discussed prevention and treatment of osteoporosis. WOD was announced on October 20th.

Interview on the "Prevention and Early Diagnosis of Osteoporosis" was featured on the most popular TV health broadcast called "Why is it so, Doctor?".

Press conference with media representatives (15 newspapers and magazines, 5 TV channels) was held on October 20th. As a result, 5 newspapers published information on WOD

Interview with Dr. Gro Harlem Brundtland was translated and appeared in the Demokratsia daily newspaper and in medical newspaper Forum Medicus

Training Programs:

As of October 1999, post-graduate training for physicians at the Medical University of Sofia will include the prevention and therapy of osteoporosis.

Contact:

Mrs. Roussanka Kovatcheva-Gueorguieva
Bulgarian League for the Prevention of Osteoporosis
6 Damian Gruev St.
1303 Sofia
Bulgaria
Tel:+ 359 2 98 77 201
Fax: +359 2 98 74 145

Mrs Tamara Kovatcheva
Foundation "Women without Osteoporosis" 
62 B Chehov Str.
1113 Sofia
Bulgaria
Tel: + 359 2 729 886
Fax: + 359 2 550 412

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Canada

The Osteoporosis Society of Canada (OSC) organized and hosted a Bone China Tea with Senators and Members of Parliament. It was hosted by Senator Vivienne Pay, who also made a senatorial statement in the Senate.

The OSC hosted the 5th World Wide Conference of Osteoporosis Patient Societies in Toronto on October 5th and 6th. Several press reports resulted from the conference, also drawing attention to the upcoming World Osteoporosis Day on October 20th.

In the Province of Québec, the regional organisation "Ostéoporose Québec", organized an Osteoporosis Risk Factor Identification Service session on October 20th. 30 members, including three prominent ministers participated in the activity. Radio and TV interviews were given with good results in terms of media exposure.

Contact:

Mrs. Joyce Gordon
Osteoporosis Society of Canada
33 Laird Drive
Toronto, Ontario
Canada
Tel: +416 696 26 63
Fax: +416 696 26 73

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Czech Republic

Community:

An "open door" day at osteology centres. Visitors were informed about osteoporosis and were able to undergo free BMD measurement.

The Czech Chamber of Agriculture, in cooperation with CSMSD, arranged "days for the promotion of milk consumption" in November.

A nationwide promotion called "Milk for schools", currently running.

Media:

On October 20th a radio program on life style and osteoporosis was broadcast on Ostrava Radio.

Training:

The Second Int. Congress of Czech and Slovak Osteologists took place in Prague from September 19th to 20th.

The 7th Prague Int. Pediatric Rheumatology Symposium took place from November 18th to 20th. The first day was devoted to skeletal diseases in children.

Contact:

Dr. Milan Bayer
Czech Society for Metabolic and Skeletal Diseases
Dept. of Pediatrics
1st medical Faculty,Charles University
Ke Karlovu 2
12808 Praha 2
Czech Republic
Tel: +420 2 295 271
Fax: 420 2 298 675

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China

A conference was held in Yunnan Province with the aim of improving doctors' competence in diagnosis

The experts from provincial osteoporosis committees were brought together to discuss detection at a national level

TV and newspaper reports on osteoporosis aimed to increase knowledge of osteoporosis among the elderly

Public benefit advertisements were placed to increase awareness of osteoporosis and its risk factors

Contact:

Prof. Liu Zhonghou
Osteoporosis Committee of China
Gerontology Society
Hui-Zinli 38#
Chao-yang District
Beijing 100029
China
Tel: +86 10 649 764 20
Fax: +86 10 649 764 21

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Estonia

The Estonian Osteoporosis Society organized a conference for doctors and an information day for the public.

Articles on World Osteoporosis Day were submitted to various national newspapers.

Contact:

Mrs. Katr Maasalu
Estonian Osteoporosis Society
Dept. of Traumatology and Orthopaedics
University of Tartu
Puusepa Str. 8
EE2400 Tartu
Estonia
Tel: +372 7 448 202
Fax: +372 7 448 106

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France

Campaign about nutrition and early detection involving two model agencies.

Extensive media coverage, beginning with pre-World Osteoporosis Day press conference in Lyon on October 11th

Contact:

Dr. Marie Aline Limouzin Lamothe
Association des Femmes contre l'Osteoporose
32 Bd de Courcelles
75017 Paris
France
Tel: +33 1 47 63 01 22
Fax: +33 1 40 54 95 22

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Germany

Community:

Campaigns in canteens "cooking for healthy bones" took place on 20 October. The meaning of calcium- and vitamin D-rich food for the bones was pointed out. "Bone healthy food" was offered in canteens on one day or during one week.

Canteens taking part were provided with table mats and napkins as well as posters all informing about the campaign. Furthermore, a folder including recipes for bone healthy meals and the IOF risk test was distributed to canteen visitors.

Media:

A national press conference was held in Berlin, supported by the Federal Health Ministry. The aim was to inform press representatives about the World Osteoporosis Day campaign in Germany and to make decision-makers aware of how important it is that the message of "Early Detection" reach people over 40.

The canteen of the German Bundestag supported the campaign by offering a bone healthy meal to journalists.

Production of press packs for the press seminar and press releases, also for the IOF-WHO Press Conference in Lyon on October 11th.

Contact:

Mrs. Hildegard Kaltenstadler
Bundesselbsthilfeverband fuer Osteoporose
Kirchfeldstrasse 149
40215 Dusseldorf
Germany
Tel: +49 211 31 91 65
Fax: +49 211 33 22 02

Dr. Doris Wuerstl-Lutz
Kuratorium Knochengesundheit e.V.
Im Gehren 45
D-55257 Budenheim
Germany
Tel: +49 6139 960474
Fax: +49 6139 960475

Mrs. Barbara von Stackelberg
Deutsches Gruenes Kreuz
Kilian Verlag, Im Kilian
Schuhmarkt 4
D-35037 Marburg
Germany
Tel: +49 6421 293128
Fax: +49 6421 163894

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Hungary

Community:

Free bone densitometry testing was offered on October 20th in the building of Hungarian Radio. Although 2000 people attended, only 300 could be tested.

The Osteoporosis Hotline (toll free number) began to operate on October 20th.

"WOD in the NET" (Main Building of Semmelweis Medical School) on Sunday October 24th

  • Osteoporosis Forum was held for the public with participation of MOOT, the Head of the Institute of Aging, the President of HOPA and selected health professionals. The main topic was early detection and prevention
     
  • Question and answer session as well as exercise programs held throughout the day
     
  • Calcium rich foods (bread, tofu, dairy products) were exhibited and offered by the producing companies
     
  • A Children's program held in the afternoon focused on the concept of "earliest prevention" and was targeted to children 4-18 years of age. Osteoporotic patients, their children and grandchildren were invited to attend. The program included artists and clowns who held performances illustrating the most important aspects of osteoporosis prevention. Children were encouraged to draw pictures about the theme of osteoporosis. The best pictures were awarded prizes. Overall, and good time was had by all and the organizers felt that they had been successful in increasing awareness of osteoporosis.
    A calender featuring the children's drawings collected on Osteoporosis Day will be issued in 2000. There are plans to extend the educational program to all school children in Hungary as part of the Bone and Joint Decade. A special group of health professionals have been recruited to work out the details.

Media:

A press conference was held in Budapest on October 20th to inform about the World Osteoporosis Day campaign and the message of "Early Detection"

Media releases were distributed to major magazines and newspapers

TV reports were carried out with MOOT (Hungarian Soc. on Osteoarthrology and Osteoporosis)

Radio interviews with key spokespeople (whole day devoted to osteoporosis on Hungarian Radio)

Osteoporosis featured on the internet, ORIGO site.

Contact:

Dr. Istvan S. Marton
Hungarian Society for Osteoporosis and Osteoarthrology
MAV Hospital
Podmaniczky 111
1062 Budapest
Hungary
Tel: +361 212 41 33
Fax: +361 269 55 90

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India

A half-day Continuing Medical Education program for 166 delegates was organised

Free bone densitometry was offered to 1250 patients

A public lecture by an opinion leader was held on World Osteoporosis Day

Some TV and newspaper coverage took place on World Osteoporosis Day

Contact:

Dr. Rohini Handa
Osteoporosis Society of India

Dr. G. Narsimulu
Indian Rheumatism Association
Nizam's Institute of Medical Sciences
Punjagutta Hyderabad 500082
Andrah Pradesh
India
Tel: +91 40 332 03 32
Fax: +91 40 331 00 76

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Israel

Community:

25 lectures were given throughout the country for women's movements, government office employees, physiotherapists and the general public.

In keeping with the theme of Early Detection", discounted BMD Testing (25% discount, donated by test centres) was offered.

A 24 hour hotline was open to the public offering information on campaign event, the discount voucher for BMD testing and medical questions to a team of doctors

Support campaign with the national chain of pharmacies "Super Pharm" in which a book featuring calcium-rich recipes was sold during October 1999. All proceeds were donated to I.F.O.B.

On October 20tha one-day osteoporosis seminar was organized in cooperation with BPWI for prominent women from the medical profession, law, business and politics. Special guest was Dr. Adato, advisor to the Minister of Health. A lecture was given by IFOB Board Member, Dr. Ish-Shalom

A public "Happening" took place on October 20th in Jerusalem City Council Square. The crowd was led in "Bone Building" exercises. 700 people attended. I.F.O.B. information packs were distributed and calcium-rich refreshments were served.

In Haifa, the Women's Council organized a public mile-long walk along the beach. The event included physical exercise, a calcium-rich breakfast, Jazz music.

Prior to WOD, I.F.O.B. produced 4 booklets:

  1. Questions and Answers concerning Osteoporosis
  2. Pamphlet on prevention, detection and treatment
  3. Guidelines on B.M.D. for doctors
  4. Calcium-rich recipe booklet

Media:

The famous Israeli actress Gila Almagor led the Israeli campagn for two weeks on national television (TV commercial), radio stations, and on an ad campaign in newspapers and women's magazines.

Related future activities: I.F.O.B. petitioned 50 members of parliament to agree with the inclusion of osteoporosis treatment in the "National Health Basket".

Contact:

Mrs. Irit Inbar
Israeli Foundation for Osteoporosis and Bone Disease (IFOB)
PO Box 1513
Pardes Lanna 37000
Israel
Tel: +972 6 62 74549
Fax: +972 6 62 74549

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Italy

Media:

A press conference was held on September 28th to announce the WHO strategy for osteoporosis.

A newspaper supplement on Osteoporosis which appeared on October 20th.

On October 20th Dr Maria Luisa Bianchi of Lega Italiana Osteoporosi (LIOS) appeared on a very popular TV program "unomattina" on RAI1to speak about osteoporosis and World Osteoporosis Day

The Associazione Regionale Umbra Osteoporosi organized a press conference on the 9th and 10th of October at which Osteoporosis was highlighted. Newspaper and TV (RAI-3) coverage resulted in a televised interview on local TV stations and in articles appearing in regional newspapers.

Community:

Launch of two booklets, one containing calcium-rich recipes, and one with 25 recommendations for prevention of osteoporosis. The booklets to be marketed by a chain of drug stores.

LIOS is working with the major General Practitioners Association in Italy (30,000 members!) towards the implementation of a master course on osteoporosis based on the EC and WHO recommendations. This is an important step that will have significant impact on the early detection and treatment of osteoporosis in Italy.

The Associazione Regionale Umbra Osteoporosi, together with DonnEuropee Federcasalinghe:

  • set up information stands in the central squares of Perugia and Terni. Information was provided for the public, including nutrition guidelines, and illustrated brochures. Attendance was estimated at 1500.
     
  • free densitometry testing was offered to 250 people
     
  • 600 people were interviewed about their perceptions of osteoporosis and their opinions on health services.
     
  • DonnEuropee Federcasalinghe organized stands in other Italian cities (total 20), distributing information leaflets and questionaire's as above. WOD souvenir pens were distributed. This organisation also helped to organize press conferences as part of their osteoporosis awareness campaign.

Contact:

Dr. Maria Luisa Bianchi
Lega Italiana Osteoporosis (LIOS)
Via Monte Generoso 31
20155 Milan, Italy
Tel: +39 0 2 58 211 483
Fax: +39 0 2 39 211 533

Prof. Paolo Filipponi
Associazione Regionale Umbra Osteoporosi
Strada Settevalli, 54
06129 Perugia, Italy
Tel/Fax: +39 0 75 500 9042

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Japan

The Japan Osteoporosis Foundation (JOF) produced posters and distributed them to the medical community.

JOF also contacted the Ministry of Health requesting that World Osteoporosis Day be officially recognized and asked that local governments be informed.

Contact:

Prof. Hirotoshi Morii
The Japanese Osteoporosis Foundation
11-2 Nihonbashi-kobuna-cho
Chuo-ku
Tokyo 103-0024
Japan
Tel: +81 3 5640 1841
Fax: +81 3 5640 1840

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Jordan

In celebration of World Osteoporosis Day, JOPS held a ceremony to celebrate the opening of its new premises with the presence of Her Royal Highness Princess Sarvath Al Hassan, Honorary President of JOPS.

Community:

JOPS planned a wide-ranging campaign to target teenagers at schools throughout the Kingdom. A letter was sent to the Minister of Education, suggesting that, on the 20th of October, a half-hour lecture about osteoporosis be held at all schools followed by a physical activity to be decided by each school. Jordan Television was invited to cover these various events. JOPS prepared a brief and easy to understand bulletin on Osteoporosis, in English and in Arabic, to be distributed to the students. JOPS will train a group of supervisors from these schools as well (upon their request).

On the 20th of October free bone density tests were offered in private and public health clinics. JOPS will contact these clinics to get their approval.
As a fund raising activity, an Arabic music concert featuring a famous singer is also planned for the evening of the 20th of October. Benefits from this concert will go towards JOPS social activities.

Media:

A television program, with the Minister of Health, the President of BPW and the President of JOPS, was transmitted on the 22nd of October.

In order to secure broad press coverage for all the above-mentioned events, JOPS and BPW held a with the local press on October 6th at the new JOPS premises. A press release for distribution to journalists has been prepared by JOPS.

Contact:

Dr. Basel Masri
Jordanian Osteoporosis Prevention Society (JOPS)
PO Box 92 6237
11110 Amman
Jordan
Tel: +962 6 568 16 93
Fax: +962 6 562 39 55

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Kuwait

The Kuwait Osteoporosis Society organized:

A press conference at the Kuwait Medical Association on October 20th.

Dr. Hanaa Aladsani was interviewed in a television programme called "Good Morning Kuwait" on October 23rd.

A lecture on osteoporosis at the Alfatah Sporting Club on the 26th of October

A walkathon for older ladies was held by the seaside on October 27th

Contact:

Pan Arab Osteoporosis Prevention Society
Mar Mekhael St.- Nahr
Karnik Azerian Bldg., 2nd Floor
Tel: +961 1 564781-337227
Fax: +961 1 564799-583599

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Lebanon

During WOD week, the Lebanese Osteoporosis Prevention Society (LOPS) focused on patient treatment. LOPS funded free BMDs to risk groups across the country and also negotiated with its Corporate Board to ensure that treatment will be available for those who have screened positive for osteoporosis or osteopenia. LOPS will fund treatment for needy patients for a minimum of three months.

Prior to WOD, the European Commission's Action for Prevention Report was printed in Arabic. A special visit to the President of the Lebanese Republic, His Excellency Emile Lahoud was arranged. The LOPS delegation and IOF President Dr. Pierre Delmas presented the Report and announced WOD on October 20th. A press conference following the meeting was widely covered by the media, including TV, Radio newspapers and magazines.

Meetings with health officials in Lebanon were arranged in order to arrange the report's distribution. LOPS president, Mrs. Dolly Talhame, visited the Minister of Social Affairs.

An afternoon session on osteoporosis took place on October 20th during the Pan Arab Endocrinology Society meeting.

LOPS also works closely with the Pan Arab Osteoporosis Society (PAOS). Dr. Ghassan Maalouf, Secretary General of LOPS and PAOS organized meetings with health officials in many Arab countries, including the Emirates, Syria and Tunisia. Furthermore, the Action for Prevention Report was distributed in all the PAOS member countries.

Contact:

Dr. Ghassan Maalouf
Lebanese Osteoporosis Prevention Society (LOPS)
Mar Mekhael St.- Nahr
Karnik Azerian Bldg., 2nd Floor
Tel: +961 1 564781-337227
Fax: +961 1 564799-583599

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Mexico

Individuals must take active responsibility for their own health, according to COMOP's President Juan Tamayo. The Mexican group undertook WOD activities that showed how maintaining bone health can be fun, using the theme of "Activate".

Community:

In co-ordination with the Department of Health, a program of physical activities centred around the theme "Hike, Bike, and Dance" were arranged in 50 cities throughout Mexico beginning on October 2nd.

9 Densitometry testing centres held an "open house" where members of the public were invited to have their bones tested and invitations were also extended to influential members of society, including politicians, artists and sports personalities. Those tested were interviewed about their personal reaction to the bone densitometry test and their feelings upon receiving the results. The testimonials of these citizens, particularly those in which a risk of osteoporosis was detected, will serve as valuable examples of how early detection is the first step to prevention.

A gala dance was held to launch the 206 Club, a major scholarship scheme for the graduate level training of Mexican doctors in osteoporosis. This fundraising event honoured the first 30 graduates to specialise in bone and mineral research and osteoporosis care. The 206 Club is a distinguished organisation of individual and corporate donors through which funds will be raised to sponsor 720 scholarships by the end of the year 2000. COMOP's long term goal is to ensure that Mexican medical institutions will have enough osteoporosis specialists to meet the country's growing needs (estimated at 6,000 trained doctors within the next 4 years).

Media:

Together with a representative of COMOP, a Mexican government official attended the IOF-WHO launch of the WHO Global Strategy for Osteoporosis on October 11th. The goal was to get as much media coverage as possible for the Osteoweek from October 16th to 22nd.

Contact:

Dr. Eduardo Larrea
Comite Mexicano para el estudio de la osteoporosis, A.C. (COMOP)
Insurgentes sur # 299 Mezzanine
Col. Hipodromo
CP 06100 Mexico
Tel: + 52 5 574 19 00-1810
Fax: + 52 5 57 22 02

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Palestine

During the week of October 16-20th, a host of events took place in Palestine, ranging from TV and radio shows to conferences, to awareness talks at school:

Community:

A seminar was held for 300 health professionals and featuring Palestinian and Jordanian speakers

50,000 informational fliers were distributed in all the major Palestinian cities and talks held in most governmental schools to increase awareness among the young.

A meeting was held with the Minister of Health, the WHO representative in Palestine and other related NGO representatives. A number of recommendations were issued and sent to the Ministry of Health.

Media:

Two TV talk shows were broadcast on Palestine TV and Bethlehem TV

A live radio talk show with questions from listeners was held

A public awareness advertisement "Together for building healthy bones" was broadcast at various times throughout the day on October 20th.

Contact:

Dr. Elias Saba
Palestine Osteoporosis Prevention Society
P.O.P.S.
P.O. Box 100
Cremisan St. Bethlehem
Palestine
Tel: +972 22 74 4050/1
Fax: +972 22 76 5343

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The Philippines

To celebrate World Osteoporosis Day, the Osteoporosis Society of the Philippines held its first annual meeting on October 15-16, 1999

A larger and more extensive public meeting was held on October 17th.

Contact:

Prof. Tito Torralba
Osteoporosis Society of the Philippines
Santo Tomas University Hospital
Suite 1000 MAB
Espana St.
1008 Manila
The Philippines
Tel: +632 731 3001/288
Fax: +632 731 3050

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Portugal

Community:

Lectures on osteoporosis were held in 4 of Portugal's major cities: Lisbon, Faro, Coimbra and Braga. The lectures were aimed at the general public, medical doctors and pharmacists.

Special celebrations on WOD were held in Lisbon in the "Estufa Fria", a large and beautiful conservatory in the main city park. The event included:

  • bone density screening of the wrist. 3 densitometers were available, but insufficient to test all those who wanted to be screened.
     
  • information about the prevention and treatment of osteoporosis as well as exercise and osteoporosis
     
  • display of 4 groups of physical exercises
     
  • handouts of milk samples, calcium tablets, health magazines, booklets, bookmarkers

A new leaflet dedicated to treatment and a feature article will appear in a general health magazine. On WOD, this particular issue of the magazine was distributed in major supermarkets and included a discount coupon for a carton of milk.

On October 20th a bookmark celebrating WOD was given with all the books purchased in 3 national bookstore chains.

Media:

A press conference was held on October 1st announcing the activities to take place on October 20th and presenting the media with an information package on osteoporosis, its prevention and treatment.

A media campaign began mid September and ran through to end of October. This resulted in 29 newspaper and magazine articles and extensive TV and radio coverage.

An advertisement was shown on the 4 TV stations. The TV spot, shown last year at the Worldwide Meeting in Berlin, was entered in an annual contest for TV commercials (which shows it did have impact!)

Contact:

Mrs. Viviana Tavares
Associacao nacional contra a Osteoporose (APOROS)
Liga Portuguesa dos Deficientes Motores
Rua de Sitio ao Casalinho da Ajuda
1300 Lisboa
Portugal
Tel: +351 21 778 65 43
Fax: +351 21 778 65 43

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Romania

In Tg.Mures:

Photo exhibition and patient stories were presented, with prizes for best entries. A video about osteoporosis was shown

A stand with brochures and leaflets, posters was set up for the public

An "Osteoporosis show" was organized, including folk dancing and a skit about lifestyles. The audience was asked to guess the "mistakes" in lifestyle, eg. smoking, no exercise etc. 5 winners were presented with prizes.

A fashion show featuring clothes specially made for (and by) women with osteoporosis. The clothes were then auctioned. The intake just covered the expenses for the show

Osteoporosis gymnastic exercises were held - much enjoyed by 150 participants. They were offered a free glass of milk and a croissant, sponsored by local companies

In Miercurea Ciuc:

interview on local TV about osteoporosis and the importance of WOD

In Bodogaia:

tea party organized by ASPOR members

Contact:
Dr. Iren Nagy
Association for the Prevention of Osteoporosis in Romania
4300 Tq Mures Str. Moldovei no9A/Z
Tg Mures
Romania
Tel: +40 65 145 171
Fax: +40 65 216 834

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Slovak Republic

A press conference was held in Kosice

"Open Door" day was held at many densitometry centers

The new Slovak League Against Osteoporosis was founded

The Ministers of Health Care and of Social Affairs and Family were informed about World Osteoporosis Day 1999 and Bone and Joint Decade 2000-2010

Contact:

Dr. Pavol Masaryk
Slovak Society for Osteoporosis & Metabolic Bone Diseases
Res. Institute of Rheumatic Disease
Nabr. J. Krasku c. 4
921 01 Piestany
Slovak Republic
Tel: +421 838 762 35 11
Fax: +421 838 772 11 92

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Slovenia

Meetings took place with the Minister of Health, the Health and Social Insurance Society, the Mayor of Ljubljana, the Institute of Public Health of the Slovene Republic, the First Lady, Mrs. Kuèan, and representatives of different government councils. Information about World Osteoporosis Day and osteoporosis issues were given.

Contact:

Dr. Mali Polonca
Slovene Bone Society
University Medical Centre
Dept. of Endocrinology
Zaloska c 7
1000 Ljubljana
Slovenia
Tel: +386 61 317 060
Fax: +386 61 13 21 178

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South Africa

Talks by various osteoporosis experts in different South African cities focused on Early Detection and emphasised detection of people who are at high risk. Discussed were densitometric assessment (i.e. to determine low BMD) and the importance of clinical risk factors for osteoporosis as well as avoidance of falls.

Launch of the draft of the "Guidelines for the Diagnosis and Management of Osteoporosis"

Articles in magazines and newspapers appeared, as well as a TV spot and coverage of osteoporosis in a TV programme

Launch of large research study in partnership with a medical insurance company into the incidence of hip fractures and its cost in South Africa.

Contact:

Mrs. Michele Wolman
National Osteoporosis Foundation
PO Box 481
Belville
7535 Cape Town
South Africa
Tel: +27 21 931 78 94
Fax: +27 21 931 70 75

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Spain

World Osteoporosis Day was given extensive media coverage in national and local newspapers all over Spain from the 8th to the 25th of October.

Posters were produced for distribution and display

Contact:

Prof. Aurelio Rapado
Fundacion Hispana de Osteoporosi y Enfermedades Matabolicas (FHOEMO)
Gil de Santivanes 6-2o D
Apartado Postal 14.662
28001 Madrid
Spain
Tel: +34 91 578 35 10
Fax: +34 91 578 35 10

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Syria

On the occasion of WOD, the Minister of Health, H.E. Iyad Al Chatty, was presented with the Arabic translation of the "Action for Prevention" report. The Minister also agreed to give a talk at the Pan Arab Conference in Beirut in October 2000.

A decision was taken to finalise the formation of a Syrian Osteoporosis Society which will be headed by Dr. Abou Samra.

Contact:

Pan Arab Osteoporosis Society
Mar Mekhael St.- Nahr
Karnik Azerian Bldg., 2nd Floor
Tel: +961 1 564781-337227
Fax: +961 1 564799-583599

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Sweden

Media:

Riksföreningen OsteoporotikerÎs (ROP) media activity for WOD involved an advertising campaign covering the most popular weekly magazines which reach women 40 years of age and over. Advertisements were also placed in three major daily papers in Stockholm, Goteborg and Malmo.

A press conference was held on October 20th at the Museum of Natural History in Stockholm. It included a summary of the WHO Interim report and references to the EU report and the Swedish situation. This resulted in good coverage all over the country with more than 50 articles, a number of TV and radio programmes and follow up articles in medical magazines.

Community:

Hospitals, general practitioners, and other health care staff were encouraged to arrange activities such as open houses, lectures, bone density scanning, walks, etc.
This type of community action was successful in gaining wide publicity in mainly local press throughout the country.

ROP assisted with posters, information material and a press release. In some cases they also assisted with financing of small local advertisements informing the public about the planned local activities.

Contact:

Mrs. Sonja Rembo
Riksfoereningen Osteoporotiker (ROP)
Sylvestergatan 7
S-411 32 Gothenburg
Sweden
Tel: +46 31 169 484
Fax: +46 31 778 1064

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Tunisia

Following visits by PAOS General Secretary Dr. Maalouf and by Dr. Zakraoui,Tunisia's Minister of Health, Dr. Mehdi promised to celebrate World Osteoporosis Day in Tunisia

A seminar was held on October 20th which was presided by the Health Minister and attended by 120 doctors. The Minister announced his intention to set up a national policy for the prevention of osteoporosis in Tunisia and his support of the creation of a multidisciplinary association for the prevention of osteoporosis in Tunisia.
The seminar received wide media coverage

An informational booklet "Osteoporosis in 10 Questions" was printed (5,000 copies) and distributed at the seminar

Contact:

Pan Arab Osteoporosis Society
Mar Mekhael St.- Nahr
Karnik Azerian Bldg., 2nd Floor
Tel: +961 1 564781-337227
Fax: +961 1 564799-583599

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United Arab Emirates

An international seminar "Protection is Prevention" was held in Dubai on October 26th. Over 200 members of the medical profession attended. A panel of international speakers presented the latest findings on osteoporosis and its prevention.

In Abu Dhabi:

A successful 5 day conference took place in Al-Ain under the theme "Balanced Nutrition, Disciplines Sports, Solid Bones". It attracted a wide variety of organisations, medical institutions and health professionals.

From October 17 to October 20th there were numerous public lectures about osteoporosis treatment and prevention. A huge "Iftar" was attended by over 2,500 people and a marathon was held in Al-Ain where people of all ages were able to participate and win prizes.

Contact:

Pan Arab Osteoporosis Society
Mar Mekhael St.- Nahr
Karnik Azerian Bldg., 2nd Floor
Tel: +961 1 564781-337227
Fax: +961 1 564799-583599

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United Kingdom

The publication of the WHO global strategy for osteoporosis was announced to the UK media on October 11th. Selected regional journalists were encouraged to visit their local osteoporosis units to find out more about the important role of early detection.

On October 20th the National Osteoporosis Society launched its new bone friendly logo: the first bone health symbol to appear on calcium-rich foods. The logo was launched by actor Ross Kemp in London and will appear on Express Dairies milk and milk shakes to highlight the importance of calcium for healthy bones.

World Osteoporosis Day was a lead story on BBC 1s lunchtime news. The report focused on a research study into osteoprosis in pregnancy being carried out at Nottingham City Hospital.

Contact:

Caroline Chisholm
National Osteoporosis Society
PO Box 10
Radstock, Bath BA3 3YB
UK
Tel: +44 114 271 2750
Fax: +44 114 276 9173

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USA

The National Osteoporosis Foundation issued a national press release through PR Newswire and to its own extensive media list. The press release listed world wide statistics on osteoporosis and highlighted the importance of early detection.

The Empire State Building in New York was lit with the NOF's official colours on the evening of October 20th. Media alert "Empire State Building Lights the Way for the Nation on World Osteoporosis Day" distributed.

Contact:

Diane Schnitzler
National Osteoporosis Foundation
1232 22nd Street, NW
Washington, DC 20037-1292
USA
Tel: 202-223-226

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