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World Osteoporosis Day
October 20, 2004

National Activities

Argentina
Sociedad Argentina de Osteoporosis

WOD 2004 focus on media and marathon. SAO opens new office

On World Osteoporosis Day, Argentina's leading daily paper, LA NACION, featured an article on osteoporosis. In addition, IOF Board Member Dr. José Zanchetta was interviewed by three journalists on major radio stations (RADIO DEL PLATA, RADIO 10 and FM 87.5).

Other activities in Argentina in celebration of WOD are the MARATHON in the city of Buenos Aires, the distribution of brochures and leaflets in LA FERIA DE LAS NACIONES (Nov. 4-15, 2004) and a cocktail party to celebrate the purchase and opening of a new head office for the SOCIEDAD ARGENTINA DE OSTEOPOROSIS -SAO



Article which appeared in La Naçion on World Osteoporosis Day 2004

21.10.2004

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Australia
Osteoporosis Australia

Leading male sportsmen support World Osteoporosis Day 2004 - devoted to the problem of osteoporosis in men

The international release of the IOF report “Osteoporosis & Men” was launched in Sydney to mark World Osteoporosis Day.

Prof Ego Seeman, author of the report, presented the key messages from the report and stressed the important fact that osteoporosis strikes men too – 1 in 5 men over 50 will break a bone due to osteoporosis.



Dan Navid, CEO International Osteoporosis Foundation headed an all-star line-up for the press conference which was chaired by former Australian Rugby Test player and sports journalist Peter FitzSimons. The line-up also included Mal Meninga (former Australia Rugby League Captain and Osteoporosis Australia ambassador), Professor Ego Seeman, Andrew Wishart (41 osteoporosis patient) and Mark Holden (entertainer, former producer to David Hasselhoff and Australian Idol judge who has osteoporosis).



Celbrity Mark Holden, who has osteoporosis, hosted the World Osteoporosis Day lunch event. His participation guaranteed that 'osteoporosis in men' would make front headline news



The sportsmen's lunch featured some of Australia's leading athletes

The highly successful press conference was followed by a ‘Blokes, Bones & Breaks Sportsmen’s lunch’ with over 300 guests attending. Special guests included Athens Olympic Silver Medallist Clinton Hill (4 x 400 relay), Australian test cricketers Greg Mathews & Greg Chappell, 60’s Olympic swimming sensation John Konrads, Australians first American Grid Iron player Colin Scotts and lead guitarist of the internationally recognised band INXS – Kirk Pengilly.

The IOF and Osteoporosis Australia were delighted by the excellent local media coverage to launch the osteoporosis & men report.




Osteoporosis Australia CEO at launch of new report "Osteoporosis in Men"



Leading sportsmen show their support of World Osteoporosis Day



Osteoporosis Australia CEO Judy Stenmark and Professor Philip Sambrook



Press conference

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16.09.2004

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Belgium
Belgian Bone Club

Press conference and talk show to highlight the problem of osteoporosis in males

The Belgian Bone Club, in collaboration with the Belgian Patient society of Osteoporosis (BVO), is planning a press conference. Speakers will be Prof.
S. Boonen, president of BBC, and Prof. J.M.Kaufman, treasurer.

On Friday the 23rd of October Prof. Jean-Yves Reginster will appear on a major television network, RTL+, for a 15 minute talk show on osteoporosis in males.

23.09.2004

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Brazil
Sociedad Brasileira de Pacientes com Osteoporose (SOBRAPCO)

Huge attendance at Rio de Janeiro World Osteoporosis Day community event

The Brazilian Osteoprosis Societies' World Osteoporosis Day community march in Rio de Janeiro has become a tradition. On October 2004 SOBRAPCO, the patient society affiliated with SOBRAO, organized another such event along the beautiful Copacabana beach.



The WOD march attracted young and old


As in previous years,the event attracted over 1500 participants. The march began at the Meridian Hotel and ended at Leme Military Base. The many activities included:
-distribution of T-shirts, caps, mineral water, yo-yo's,and lunch-snack ticket
-Fitness Center Race



Participants completed the one-minute risk test and those at risk were offered consultation and a free ultrasound test

-Free Bone Ultrasound exams for 500 participants at risk

-Lecture on osteoporosis by Prof. Rubem Lederman, as well as lectures on the importance of calicium and proper diet as well as the importance of exercise for the elderly


-exercise session
-massage
-free diabetes and blood pressure exams
-dancing activities
-Yo-Yo shows, training, and contest with prizes
-Puppet show



SOBRAPCO used the opportunity to attract new members. As a sign of community solidarity, participants were asked to donate 1 kg of any type of non-perishable food to groups working with the needy.

07.09.2004

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Bulgaria
Association 'Women without Osteoporosis'

Bulgaria: Hot News on the Eve of World Osteoporosis Day 2004

On October 13, Wednesday, the Association “Women without Osteoporosis” (WWO) was invited by the Ministry of Health (MH) to participate in a press conference on the occasion of WOD’04. The event was included in the schedule of the regular press conferences of the Ministry, which are carried out every Wednesday at eleven o’clock and are the main source of health information in media space of the country.



Press conference in the Ministry of Health. From left to the right: Dr. Masha Gavrailova, MD – head of department “Prophylaxis of the diseases and health promotion” at MH, Assoc. Prof. Philip Kumanov – endocrinologist, expert to the organized by the Association Public Center “Life without Osteoporosis” and Ms Maya Gesheva – executive director of WWO

The subject of the press conference was “The World ‘Fight against Osteoporosis’ Day”. Participants: Dr. Masha Gavrailova, MD – head of the department “Prophylaxis of diseases and health promotion” at MH, Assoc. Prof. Philip Kumanov – endocrinologist, expert to the organized by the Association Public Center “Life without Osteoporosis” and Ms Maya Gesheva – executive director of WWO. Submitted were the first results on the Project “Osteoporosis at the working place”, based on the IOF report of 2002 and realized by MH jointly with the WWO. Reported were data from the already complete Project “Early notice of women at 50 for the risk of osteoporosis”, with which the WWO won the “IOF Lilly Osteoporosis Policy Grant” at the World Wide Conference of Osteoporosis Patient Societies- Istanbul’03. The theme “Osteoporosis in Men” was presented by Assoc. Prof. Philip Kumanov, directed to the care for the bone health in men. The event received a wide media attention, including direct inclusion on the program “Horizon” of BNR.

At the same time – on October 13 at eleven o’clock - the Association WWO was invited as guest to the regular press conference of Hygiene Epidemiological Inspectorate (HEI) in the town of Plovdiv– the second largest city in Bulgaria. The World Day of fight against osteoporosis was presented by Ms Engiljan, MD – director of HEI-Plovdiv, and details about its organization in the town were reported by Dr. Simeon Pavlov, MD – head of section “Prophylaxis of the diseases and health promotion” at HEI. Dr. Ivan Goranov, MD – rheumatologist and Ms Aya Lilova – deputy chairwoman of WWO also took part in the press conference. Ms Lilova informed the media that WWO – in response to the call of the health authorities and representatives of the Parliament – officially undertakes the engagement for accurate payment of the health installments on the part of the members of WWO (not long ago, the Health-Insurance Fund announced a lack of means for reimbursement of the medicines because of problem with the payment of the health installments).



Poster “Symbol”, issued in Bulgarian was distributed in Sofia and another 28 towns in Bulgaria

In connection with WOD’04, in the beginning of October, the Association published in Bulgarian the posters of IOF “Annual 50+guy check up” and “Poster symbol”, translated in Bulgarian the One-Minute video clip of Prof. Ego Seaman and issued a special copy of newspaper “Osteoporosis” devoted to osteoporosis in men. These materials were sent to 24 towns in the country supporting the organization and preparation of WOD-04.



Minutes before the beginning “Meet the expert” session during the Third National Exhibition “Life without osteoporosis”

A main event in connection with noting WOD’04 in the country is the Third National Exhibition of foods, food additives, auxiliary and measurement means for prophylaxis and treatment of osteoporosis under the title “Life without osteoporosis”, which is traditionally organized by WWO in the National Center of Hygiene, Medical Ecology and Nutrition. The present exhibition is under the patronage of MH organized simultaneously in the towns of Sofia, Plovdiv, Varna, Stara Zagora and Shoumen. The visitors can be acquainted there with different products for healthy nutrition and check their bone density. At the official launch in Sofia were present many citizens, health specialists, students. The event was reflected by the central media: program “Horizon” of BNR made a direct inclusion, BTA transmitted also information about. WWO issued a poster and catalogue of the exhibition.
At the official launch an honorary diploma was handed to the journalist of BNR Ms Plamena Bachijska for the tolerant attitude in her transmissions to the patients of osteoporosis. She was announced as “Ambassador of good will” at the Public Center “Life without osteoporosis”.

Another exhibition – “The Movement against osteoporosis worldwide”, is going along with the Third National Exhibition “Life without osteoporosis”, presenting the activities of IOF societies on the occasion of WOD. During its official launch, on October 18, in the National Center of Hygiene, Medical Ecology and Nutrition, it was characterized by the visitors as an “unique kaleidoscope of the civil initiative for limitation of osteoporosis worldwide”. The exhibition is devoted to WOD’04 and will be opened till October 23, 2004.

In connection with the official noting of WOD’04 the Campaign“Life without osteoporosis” of the Public Center started as well. It is organized by WWO for determination of the personal risk for osteoporosis in men and screening of the bone density.

During the exhibition “Life without osteoporosis” (October 18-23) are offered special reductions for examination of the bone density to the men-visitors of the exhibition.

On the eve of WOD’04 was noted the 5th anniversary of the newspaper “Osteoporosis” – monthly manual for patients, where the events in the field of osteoporosis and information about the activities of IOF are published. The newspaper is followed by a series of specialists on osteoporosis in the country.

Wait for the next news about noting WOD’04 in the towns of Plovdiv, Varna, Stara Zagora and Shoumen.

21.10.2004

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Bulgaria
Association 'Women without Osteoporosis'

Calcium breakfast for journalists

As 20 October 2004 was the day for prevention osteporosis in men - 'Women without Osteoporosis' invited the Chairman of the Health Commision in Bulgarian Parliament - d-r Atanas Shterev to be the host of its CALCIUM BREAKFAST FOR JOURNALISTS.



After the speeches, the Chairman tasted Bulgarian yogurt

26.10.2004

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Bulgaria
Bulgarian League for the Prevention of Osteoporosis

Government approves new osteoporosis guidelines: WOD activities further increased awareness

The Bulgarian League for the Prevention of Osteoporosis has had a successful year 2004:

1. Guidelines on osteoporosis have been issued and approved by the Ministry oh Health with publication pending.

2. A Symposium was organized "A Turning Point in Osteoporosis" on April 30 - May 1 2004 with the participation of Prof. Helmut Minne and Prof. Flor Geola from LA, USA.

3. A Symposium on male health titled "The forgotten male" took place the week of October 6. It focused on male health including male osteoporosis since the year 2004 was announces by IOF a year of male osteoporosis.
We already sent you detailed info on it.

4. A campaign for free BMD measurement for Parliamentary personnel was arranged on the World Osteoporosis Day

5. The annual week for free-of-charge BMD measurement in a hospital was also held between Oct 18 and Oct 23.

6. A joint initiative, the Shining Spot Campaign, was organized with the International Women Club in collaboration with the Bulgarian Women’s Party. The Campaign projected a ribbon of light onto the National Museum of Archaeology in Sofia. The festivities were attended by Members of Parliament and other politicians who support the National Campaign for Osteoporosis Pprevention. The event was led by the famous Bulgarian actress Iskra Radeva and the World Champion in Art Gymnastics Lilly Ingatova, a celebrated ex-gymnast whose ensemble ballet performance will be shown on a big video screen.

26.10.2004

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China
Osteoporosis Committee of China Gerontological Society

Elderly people at risk of osteoporosis received special attention at the WOD event held in Beijing, China



Organized by IOF member Osteoporosis Committee of China Gerontological Society, and sponsored by Topsun Pharmaceutical company, the event featured educational lectures by an official of the Ministry of Health and by IOF Chief Executive Officer Daniel Navid and IOF Head of Communications Paul Sochaczewski. Some 300 people, including journalists from leading Chinese media, attended.



Questions from the audience; answers from the experts

25.10.2004

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Colombia
Liga Colombiana de Lucha contra la Osteoporosis

Major public event in Bogotá's main park

A large public event featuring different activities was held at "Parque Simón Bolivar", the biggest and most important in Bogotá.

Different TV and radio agencies were invited to advertise World Osteoporosis Day and to transmit news about the public event during this day. Geriatric homes, many medical and non-profit societies, institutes and the general public were invited to
participate at this major event. Several
organizations and hi-calcium food producers distributed sample products and offered tasting of their products.

600 people took the IOF One Minute Risk Test and those at risk were offered free bone density testing.A gymnastic demonstration was held to show recommended exercises. There was a speech focused on the problem of osteoporosis in men and on the results of research findings which evaluated some 30,000 people over 40 years of age which offers information between BMD and many biological, geographic and social items.

Finally a concert was held by a well recognized band who joined the event.

11.10.2004

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Cyprus
Cyprus Society Against Osteoporosis and Myoskeletal Diseases

First Lady attends osteoporosis awareness event in Nicosia

The Cyprus Society Against Osteoporosis organised an afternoon for public awareness on osteoporosis on
October 27 in conjunction with World Osteoporosis Day.

Held atthe Cyprus Hilton Hotel Nicosia, the event attracted some 400 people. Held in memory of the founder and first president of the society, Dr Petros Petrou who passed away suddenly and unexpectedly 10 months ago at a young age, the event was held
under the auspices of the wife of the Cyprus President,Mrs Fotini Papadopoulou.

The speakers included an Endocrinologist on the secondary causes of osteoporosis,a gynaecologist on the menopause,an orthopaedic surgeon on osteoporotic fractures,a radiologist on measurement of bone density and a rheumatologist on the treatment options. The speakers then took questions from the public.Entrance to this event was free and it was publicised on national television, radio and press.The meeting was preceeded by a live interview on the national(and largest) Cyprus television station around 9 am. The closing messages were focused on osteoporosis in men.

26.10.2004

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Denmark
Osteoporoseforeningen, Landsforening mod Knogleskorhed

Osteoporoseforeningen's WOD activities include Nordic walking events

Activities planned for World Osteoporosis Day on October 20, 2004 include country-wide Nordic walking events. Osteoporoseforeningen has educated its own
instructors. One of the largest women's magazines "Alt for Damerne" will feature an interview with Dr. Bente Langdahl about osteoporosis. In addition media activities include interview with two hip-fracture patients in Hvidovre Hospital. The interviews will appear in newspapers and, possibly, on TV.

22.09.2004

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Finland
Finnish Osteoporosis Society

WOD in Finland

The Finnish Osteoporosis Society is organiying a concert in a major Finnish city. Before the concert the audience will be given information about osteoporosis and given the opportunity to take the one minute risk test. In most cities in Finland there will be a public lecture and different events planned for WOD.

04.10.2004

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Hong Kong
Hong Kong Osteoporosis Foundation

Press launch of first Asia-wide advertising campaign promoting action against osteoporosis in Hong Kong.

In conjunction with World Osteoporosis Day activities, the first Asia-wide advertising campaign promoting action against osteoporosis was on October 18, 2004 in Hong Kong.

The campaign, prepared by International Osteoporosis Foundation and its 24 member societies in Asia, urges women to take control of their bone health by taking the "IOF One Minute Osteoporosis Risk Test".

The advertising will appear on television and in print.
In the 30-second public service announcement, the form of one mannequin, representing the one in three women over 50 who will get osteoporosis, suffers the three most common osteoporosis fractures – wrist, spine and hip.

Leading TV stations throughout the region have agreed to broadcast the TV spot without charge.

Speaking at the launch, Prof. Edith Lau, president of Hong Kong Osteoporosis Foundation and an IOF Board member said, "Asians are at high risk of osteoporosis. We have a lower bone density, we don't get a calcium-rich diet as children and we increasingly lead a sedentary lifestyle." She noted that in Hong Kong, 45% of women aged 65 and above have osteoporosis, while 42% of them have low bone mass (osteopenia). A total of 300,000 women and 70,000 men who are 50 years and older suffer from osteoporosis, as defined by the WHO criteria. In 2001, 8 in every 1000 women and 3 per 1000 men fractured their hip. The death rate for hip fractures is 10 percent and 50 percent become disabled due to the hip fracture.

Yet about half of hip and vertebral fractures can be prevented, if the disease is treated promptly and adequately, Dr. Lau said. Both diagnosis and treatments of osteoporosis are painless, simple and easy, but doctors need to be informed, which is one of the objectives of the part of the campaign aimed at health professionals.

The film and the campaign's coordination and launch were realized through services donated by agencies within the Interpublic Group of Companies.

26.10.2004

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Hong Kong
Hong Kong Osteoporosis Foundation

Osteoporosis Concern Groups and Women Organization to Conquer Osteoporosis in Hong Kong

(Hong Kong, 24 October 2004) International Osteoporosis Foundation, Hong Kong Osteoporosis Foundation, Osteoporosis Society of Hong Kong, the Hong Kong Federation of Women, the Osteoporosis Centre, University of Hong Kong, and The Chinese University of Hong Kong Jockey Club Centre for Osteoporosis Care and Control today jointly organised World Osteoporosis Day 2004 Health Exhibition. Speaking at the opening ceremony of the event, medical experts urged Hong Kong people to take action to prevent osteoporosis.

Dr. Edith Lau, president of Hong Kong Osteoporosis Foundation, said, "Osteoporosis takes away our bone mass without symptoms. With the aging population in Hong Kong, osteoporosis is a threat to Hong Kong, especially those postmenopausal women."

Prof. Annie Kung, president of Osteoporosis Society of Hong Kong, said,"Hong Kong people should receive bone density test regularly, to have early diagnosis of osteoporosis."

In addition to Dr. Lau and Prof. Kung, Dr. Lam Ping-yan, director of the Department of Health, and Prof. Leung Ping-chung, Director of The Chinese University of Hong Kong Jockey Club Centre for Osteoporosis Care and Control, were also the honourable guests attending the opening ceremony of the event.



Dr. P.Y. Lam, Director of the Department of Health, HKSAR Government giving the opening speech

16.11.2004

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Hong Kong
Osteoporosis Society of Hong Kong

First Asia-wide advertising campaign promoting action against osteoporosis in Hong Kong.

In conjunction with World Osteoporosis Day activities, the first Asia-wide advertising campaign promoting action against osteoporosis was on October 18, 2004 in Hong Kong. Hong Kong based osteoporosis societies, including the Osteoporosis Society of Hong Kong, supported the event.

The campaign, prepared by International Osteoporosis Foundation and its 24 member societies in Asia, urges women to take control of their bone health by taking the "IOF One Minute Osteoporosis Risk Test".

The advertising will appear on television and in print.
In the 30-second public service announcement, the form of one mannequin, representing the one in three women over 50 who will get osteoporosis, suffers the three most common osteoporosis fractures – wrist, spine and hip.

Leading TV stations throughout the region have agreed to broadcast the TV spot without charge.

Speaking at the launch, Prof. Annie Kung, president of Osteoporosis Society Hong Kong, urged people to take responsibility for their bone health by taking the IOF One Minute Risk Test. She said, "Osteoporotic fractures often result in a loss of productivity and mobility. Only by regularly checking our bone density can we Asian women be sure we will be able to retain our independence. The TV spot will alert women throughout Asia that they can easily find out if they are at risk of osteoporosis by taking the risk test."

The film and the campaign's coordination and launch were realized through services donated by agencies within the Interpublic Group of Companies.

26.10.2004

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Hungary
Hungarian Osteoporosis Patients Association

'Shining a Spotlight’ makes a splash

The Hungarian Association for Osteoporotic Patients organised its WOD festivities in Budapest aboard the ‘Europa Ship’ located on the Danube River. Green ribbons were distributed to the guests, among them renowned advocacy group presidents such as Dr Peter Lakatos, President of the Hungarian Osteoporosis and Osteoarthrology Society, Dr Gyula Poor, President of the Hungarian Association of Rheumatology and Dr Istvan Marton, Chair of the IOF Patient Societies Subcommittee, who is acting on behalf of Dr Kinga Goncz, Minister of Equal Opportunity. As part of the day’s activities, a giant balloon with a green ribbon will accompany the ‘Europa Ship’ as it cruises down the river. The ‘Shining a Spotlight’ initiative culminated with a green ribbon being projected from the boat across the Gellert mountain range.

26.10.2004

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Iceland
Beinvernd – The Icelandic Osteoporosis Foundation

Osteoporosis in men the focus of Iceland's many WOD events: National soccer team tests their bones



Several days before an important match, the national soccer team had their bones tested: It proved to be a real media attraction!

Beinvernd’s WOD activities focused on osteoporosis in men. On October 13, a few days before the World Cup football match between Iceland and Sweden, the national soccer team was invited to have a bone density measurement in their preparation for the game. Sports-reporters and the press were invited to the event which resulted in great media coverage. The news hit the front page of the sports-issue of MORGUNBLADID (the country's largest newspaper) and the evening-TV news on the national tv/radio station RUV!

October 16-17 featured Health days under the motto “get off the couch” in cooperation with the Icelandic Sport and Olympic Association and other health societies and organizations. During those days Beinvernd distributed or handed out booklets, offered bone density measurements (ultrasound measurements) and responded to questions from the public.



Male parliamentarians were invited to learn about osteoporosis and enjoy a calcium rich lunch

Three articles about osteoporosis appeared in MORGUNBLADID on the 18th,19th and 20th and one article in FRETTABLADID on the 20th. There was also a full-page ad in these newpapers on the 20th of October and smaller ads the days before and after WOD as well as tv-ads.

In order to focus on health policy issues, a meeting with all male MPs in Iceland was held on October 20th. Dr. Bjorn Gudbjornsson, chairman of Beinvernd, welcomed the MPs and give a brief lecture on the cost of osteoporosis. Adalsteinn Gudmundsson, MD, (a specialist in internal medicine and geriatrics) gave a lecture on male osteoporosis. Halldora Bjornsdottir gave a short overview of what Beinvernd has accomplished during the last few years and what will be done in the near future. Beinvernd subsequently invited the MPs to a calcium-rich lunch.

22.09.2004

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India
Arthritis Foundation of India Trust (AFI)

India-wide prevention campaign targets women: actor and MP Hema Malini lends her voice to the cause

As part of the IOF Asian media campaign, World Osteoporosis Day was marked by the launch of a nationwide campaign to increase awareness of osteoporosis, particularly among women. The campaign, ‘Nari Na Jhuke’ includes free check up camps for early detection – with the camps continuing for one month in medical institutions across India. The campaign is sponsored by an educational grant from the company Nicholas Piramal India Ltd.

Well-known Hindi film actor and MP Hema Malini, who lends her support for the improvement of women’s healthcare, launched the campaign in Delhi. Talking about osteoporosis, Ms. Malini encouraged women to take a bone density test to check their personal risk for the disease. An audiovisual recording of her message will be aired at the camps across the country in various languages.

Dr. Sushil Sharma, chair of the Arthritis Foundation of India, stated, “Indians are at high risk of osteoporosis. We have a lower bone density, we do not get a calcium rich diet as children and we increasingly lead a sedentary lifestyle”.

Media coverage of World Osteoporosis Day was extensive, with articles appearing in leading newspapers such as Dainik Bhaskar, The Tribune, Rajasthan Patrika, The Hindu and Indian Express. The new IOF Asian TV spot, ‘Mannequin’, which is directed by Indian film-maker Naren Multani, appeared on channel Sahra Samay.

For further information about the IOF Asia-wide osteoporosis advertising campaign
click here

21.10.2004

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India
Arthritis Foundation of India Trust (AFI)

Chief Minister of Delhi Mrs Sheila Dixit launches national advertising campaign



Chief Minister of Delhi Mrs Sheila Dixit was at the launch of the Indian advertising campaign, officially releasing the TV ad and CD in the morning at her residence. The news was carried on the national daily newspapers. The AFI also launched its new website www.arthfound.org

26.10.2004

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Indonesia
Indonesian Healthy Bone Foundation (PERWATUSI)

PERWATUSI'S Activities in 2004 - National Osteoporosis Day campaign initiated by Minister of Health

PERWATUSI is very determined to spread information and to increase awareness & understanding about osteoporosis to the public at large. Since its inception, PERWATUSI has always been supported by PEROSI, the Indonesia Osteoporosis Association. Currently PERWATUSI has 5 branches and more than 20 Clubs throughout Indonesia attached to it.


Activities in 2004

September – October 2004
Participated in various programs to celebrate 2004 National Osteoporosis Day set up by the Ministry of Health of the Republic of Indonesia. The programs which were participated by PERWATUSI include:

-Initiation of National Osteoporosis Day campaign by the Minister of health
-Various TV Programs

The highlight of the celebration:
- press Conference by the Minister of Health of the Republic of Indonesia, accompanied by representatives from PEROSI, PERWATUSI, osteoporosis tutors, public, medical society and celebrities to convey the Indonesian main theme of 2004 National Osteoporosis Day: Healthy Bone makes Healthy Life. The Minister emphasized the need to spread the information about osteoporosis: how to prevent, cure and rehabilitate patients.

- Video documentation showing of 2003 National Osteoporosis Day
- Distribution of Stickers and Osteopack to public, provided by sponsors.

In addition to the above mentioned programs, there were other important activities like:
-Distribution of Info Kits to public and medical societies by sponsors
-Celebrity programs
-Media Fieldtrip
-Writing and feature context
-Photo Contest
-Radio Talkshow

08.04.2005

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Israel
The Israeli Foundation for Osteoporosis and Bone Diseases

World Osteoporosis Week 2004 – celebrities help raise awareness of osteoporosis

World Osteoporosis week 2004 - Israeli celebrity women decorating cups, is an exiting project that was initiated and carried out by Tel Aviv public relations expert Aliza Zana and Nizan Ofir for the Israeli Foundation for Osteoporosis and Bone diseases (IFOB).



Ephrat Raiten, TV broadcaster


Cup by Ephrat Raiten

The cups were decorated by celebrity women in an Israeli project to raise awareness about osteoporosis. Proceeds will be donated to the Israeli Foundation for Osteoporosis and bone diseases (IFOB).

The project was named FRAGILE, as a symbol of our bones' fragility. The cups are symbolic of bones’ fragility resulting from osteoporosis and bone disease.

Top female celebrities from theater, film, TV, sports, art and the fashion world took part in this important project, donating their talent to help raise awareness about osteoporosis. Each of these talented women decorated a cup, drawing her inspiration from her own vision and interpretation of osteoporosis, femininity and female power.

As strong and assertive women they aim to be role models for other women, bringing the subject of osteoporosis to public awareness. Their hope is to spread the message that every woman over the age of 50s should undergo a bone density test to diagnose, treat, and prevent osteoporosis.

The project was sponsored with an educational grant and generous support from MSD Israel.

25.10.2004

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Italy
Donneuropee Federcasalinghe

Shining a spotlight campaign in Rome

Donneuropee Federcasalinghe (The homemakers' association) teamed up with LIOS, The Italian League for Osteoporosis for the World Osteoporosis Day launch of the ‘Shining a Spotlight’ campaign in Rome, Italy.
The Shining Spotlight campaign entails projecting a large green or yellow ribbon on world-famous landmarks across European countries, including Italy, Bulgaria, Hungary, and Slovenia at around the same time. The ribbon underlines the importance of raising public interest in osteoporosis and is a symbol of solidarity among sufferers and patients at risk across Europe and the rest of the world. In Rome, the ribbon was projected onto Castle Saint Angelo – originally built to house Roman Emperor Hadrian's mausoleum – located next to the Vatican.

Prior to the launch, both organisations participated in a talk-show involving local celebrities such as fashion designer Anna Molinari and actress Daniela Porgi.

26.10.2004

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Italy
Lega Italiana Osteoporosi (LIOS)

Shining a spotlight on World Osteoporosis Day 2004

This year’s message is “Non mollare l’osso” (meaning “don’t let go of the bone”... In Italian “Let go of the bone!” is a popular idiom, meaning “Give it to me!”). The slogan is intended to remind people of the necessity to always take care of their bones.


Around October 20, LIOS advertisements were published in many newspapers and magazines, 200 big posters (3 x 6 meters) appeared on the streets of the 3 biggest Italian cities (Milan, Rome and Naples), and the same posters in a reduced size were displayed in 60 health & fitness centres around Italy. In addition an announcement was broadcast by many radio networks.

LIOS was able to obtain all these spaces for free, thanks to the higher awareness of the osteoporosis problem and to the complimentary collaboration of Lowe Pirella and Chorus Media, well-known advertising companies.


'A light on osteoporosis'at the famous Castel S'Angelo in Rome. This was part of an international campaign which spotlighted famous monuments in various cities throughout Europe.

In Rome, on the evening of October 20, an international event, the 'A Light on Osteoporosis campaign' was held. The famous Castel Sant’Angelo was lit up with a coloured ribbon of light and there was a public meeting on osteoporosis.



Daniela Poggi, the popular actress and TV presenter who has been a supporter of LIOS since 2003, spoke at the WOD talk show.

A talk-show with some well-known people (including politicians), was followed by a gastronomic meeting with a taste of some calcium-rich recipes created by a famous cook, Marco Olivieri.




A talk show was organized by LIOS in cooperation with Federcasilinghe. The speakers included actress Daniela Poggi, LIOS supporter; Dr M.L.Bianchi, secretary general of LIOS; F. Gasparini, president of Federcasilinghe; Dr. Gargiulo, well-known TV presenter and general practitioner.


Furthermore, as in previous years, LIOS created the “2005 Notebook for bone’s health”, full of news, recipes, exercises and other advice, including weekly reminders about physical activity and therapy.
150,000 copies of a new LIOS leaflet (“Osteoporosis: everything you should know to prevent and manage it”) were distributed free of charge at many doctor’s offices.

LIOS was invited to give a lecture at the Meeting (open to the public) “The importance of milk and dairy products in the prevention of osteoporosis”, at the largest Italian fair of the cheese industry at Vallo della Lucania (Salerno) on October 15, which has wide international participation.

13.10.2004

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Italy
Societa Italiana Osteoporosi e Malattie Metabolismo Minerale e Scheletrico (SIOMMMS)

Soccer legend Paolo Rossi and other leading sport figures support World Osteoporosis Day event and launch of ‘Osteoporosis in Men’ report

Paolo Rossi, the Italian soccer legend renowned for scoring the way to Italy’s World Cup victory in 1982, spoke at a World Osteoporosis Day event on October 18, 2004 in Florence to highlight the problem of osteoporosis in men. Speaking to journalists gathered at Florence’s Museum of Soccer, Rossi said, “I have a family predisposition for this disease- this is another reason why I want to improve my understanding and awareness of osteoporosis and its prevention. All men should be aware that they could be at risk of osteoporosis.” Rossi encouraged people to eat foods rich in calcium and vitamin D and to practice a healthy lifestyle based on physical exercise, moderate alcohol consumption and no smoking.

The slogan for the World Osteoporosis Day press event - “Il Calcio è di Rigore”- is a clever play on words: ‘Calcio’ means both ‘calcium’ and ‘soccer’; ‘rigore’ both ‘necessary’ and ‘penalty kick’. There is in fact a link between the risk of osteoporosis and soccer. Soccer players are considered at higher risk of osteoporosis because of the continuous stress and damage to the cartilage of the knees. The pain and inflammation often results in long-term treatment with cortisones which damages bone strength. Those with a family history of osteoporosis are of course at even higher risk of the disease.



The press conference attracted leading Italian TV and print media

The most important TV and radio stations as well as the leading Italian newspapers attended the high-profile event, which was held with the support of the Association of Italian Soccer Players. Speakers included Prof. Enrico Castellacci (physician to the Italian National Soccer Team), Dr. Fino Fini (Director of the Soccer Museum in Florence) and Sergio Campana (President of the Italian Association of Soccer Players). In addition to Paolo Rossi, other prominent sporting figures present at the event included World Champion soccer player Giancarlo Antognoni and other players from the current team ‘Fiorentina’.

Medical experts presenting at the event included Prof. Gianfranco Gensini (President of the Faculty of Medicine and Surgery of the University of Florence) and Prof. Maria Luisa Brandi (osteoporosis expert and member of the IOF Committee of Scientific Advisors). Prof. Brandi announced an important clinical development: a diagnostic kit to measure the functionality of the protein “ER alpha” to help assess the predisposition and gravity of osteoporosis in patients. The novel diagnostic tool results from research carried out by Prof. Brandi’s group in 2000, which was consequently confirmed in studies on 20,000 patients in seven European countries. She also announced the creation of the first Italian masters course and certification in bone mineral metabolism. The one-year masters course for doctors ‘Malattie Metaboliche dell’Osso: dal gene alla cura’ will be held at the University of Florence.



Speakers podium at press conference



ML Brandi presents 'Osteoporosis in Men' report

As a follow up to the successful event, Paolo Rossi and Prof. Maria Luisa Brandi are invited guests on the major TV program ‘Uno Mattina’ aired on Rai Uno on Sunday October 24, 2004.



On the soccer field: from left IOF representative Ilaria Carpentier, Stefano Gabbrielli, General Manager of ENIC s.r.l.; Prof. Maria Luisa Brandi; Paolo Rossi; Dr. Marino Bartoletti, Coordinator of the conference; Dr. Fino Fini, Director of the Soccer Museum

18.10.2004

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Latvia
Latvia Osteoporosis Patient and Invalid Association

World Osteoporois Day events in Latvia

In attempt to raise awareness of the silent epidemic, Latvia Osteoporosis Patient and Invalid Association, during the Osteoporosis Prevention and Help (OPH) month (October 20 – November 20, 2004):



- gave a chance for more than 2000 people to test BMD with 40% discount all across the country. A growing circle of osteoporosis-competent medical professionals is providing valuable advice and necessary treatment for those ready to fight the crippling disease;

- started OPH clubs – self-support groups, providing specialists and helping patients to help themselves. A whole net of OPH clubs is developing on basis of well organised senior citizen and patient organisations;

- had more than 30 articles in newspapers and magazines regarding osteoporosis;

- broadened cooperation with other patient organisations – potential osteoporosis patients,

- started regular (hopefully) trips with an ultrasound BMD measurement devices to remote parts of the country, providing also the doctor’s advice.

And all that was possible thanks to unconditional financial support from MSD!

The WOD 2004 activities followed another exciting event in January 2004: A roundtable discussion on osteoporosis which was attended by former US Secretary of State Madeline Albright


16.02.2005

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New Zealand
Osteoporosis New Zealand Inc

Wellington Athlete a Winner Again



Osteoporosis NZ Chair Mrs Claire Mackintosh with Mr Barry Everitt - 2004 You Deserve a Medal recipient and The Hon. Ruth Dyson, Minister for ACC and Assoc. Minister of Health

Ms Ruth Dyson hosted the 2004 You Deserve a EMdal Awards at Parliament on 16 September and acknowledged that her portfolios - Minister for ACC - Associate Minister of Health – Minister of Women’s Affairs, Minister for Senior Citizens and Minister for Disability Issues certainly qualify her to be unofficial ‘Minister for Osteoporosis.’

Applicants for the ‘You Deserve a Medal’ awards do not have to have osteoporosis but should set an example and contribute to their community by being physically active. Two people aged over 65 years were presented with medals, in recognition of their continuing active lifestyle and the contribution they make to their communities.

Being “ fit for life” not only increases general well being, it helps prevent falls - the number one cause of injuries in older people – by improving balance and muscle strength. Regular exercise also slows bone loss and reduces the risk of osteoporosis – a disease that affects approx 1 in 3 New Zealand women and 1 in 8 New Zealand men over the age of 60.

ONZ Chairperson Claire Mackintosh says “Osteoporosis New Zealand wants to encourage older people to stay physically active for their bone health and general well being, “You Deserve a Medal” applauds ordinary New Zealanders in their senior years who lead active and productive lives regardless of their age – people who inspire others by their example.”

Barry Everitt, a Wellingtonian, received the ‘You Deserve a Medal’ Award. This is not the first medal Barry has won, having been a competitive athlete for most of his life, at 67 he runs every day and still competes regularly. He has held many junior and senior Wellington records for distance races.

His experience means he is often asked to help coach runners and one of his latest successes was coaching a young man for the national championships for the Special Olympics.

Mrs Johanna Van Rooyen of Ashburton was also a‘You Deserve a Medal.' She was nominated by Fraser Palmer-Hesketh, saying: “Johanna is a striking ambassador of the rewards achievable by regular exercise.”
Johanna’s efforts over many years include swimming three times a week, aerobics and more recently Tai Chi to improve her balance. She says, “To live means to keep fit! I need to look after myself. Life means health.”

06.10.2004

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New Zealand
Osteoporosis New Zealand Inc

Better Bones for Blokes


Dr Snell has thrown his weight behind the International Osteoporosis Foundation’s campaign to raise awareness of osteoporosis in men - theme for 2004 World Osteoporosis Day on 20 October.

Once seen as a women-only problem, osteoporosis is now rampant among men, “thanks to our 21st century lifestyle,” says Dr Snell. “Our blokes’ bones can suffer from lack of exercise, excessive alcohol, smoking and poor dietary habits. The statistics tell us that up to one-in-five men over 50 will suffer an osteoporosis fracture, and for men over 60, it’s one-in-three.”

Still competing in orienteering events at 65, Snell says he’s “acutely aware” of the need for sound bones to support the stresses of rigorous training. “I believe the key to preserving strong bones as you age and levels of bone-building hormones get lower, is to keep physically active, eat a calcium-rich diet, refrain from smoking and drink alcohol in moderation.

“These are simple strategies that not only will protect your bones, but reduce the risk of disability from other silent diseases as well.”

21.10.2004

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New Zealand
Osteoporosis New Zealand Inc

Osteoporosis strikes gold!



L to R: Georgina Evers-Swindell with Osteoporosis NZ Executive Manager, Julia Gallagher and Caroline Evers-Swindell - congratualtions all round on their appointment as ONZ Bone Ambassadors

Fresh from their triumphs in Athens, the champion double scull duo has agreed to help raise the profile of this debilitating bone disease for Osteoporosis New Zealand (ONZ).

Caroline and Georgina Evers-Swindell say they are delighted to be involved. “We agreed to become ambassadors for Osteoporosis New Zealand because it’s an excellent fit for us,” Caroline says.

“Now is the right time for women of our age to be thinking about the future. We eat healthy food and we stay fit and look after our bodies, and an important part of that, we believe, is also looking after our bones.”

Georgina echoes her sister’s sentiments. “We all know that rowing is a tough sport and can be extremely hard on your body, especially your back. But rowing – like all weight bearing exercise such as walking, tennis, golf and even dancing– does help strengthen your bones.

“So it’s great to be promoting a healthy lifestyle and associating ourselves with a cause where prevention is the key.”

Education is the major weapon in helping to prevent osteoporosis Julia Gallagher says.

“We are enormously grateful to Caroline and Georgina for their support. ONZ is charged with raising awareness of the disease and having the help of such a high profile duo is a huge boost.”

The new ambassadors will be active in their osteoporosis awareness activities mainly in September and October of each year to fit in with their training and competitive schedule.

Their charitable role involves public speaking and media engagements but they say they will be spreading the message of prevention wherever they go. Since their appointment in early October they have already been involved in fundraising activities also.

Osteoporosis NZ is the charity for this year’s Air New Zealand Fashion Week which falls in the same week as World Osteoporosis Day on October 20.

The announcement of the twin’s involvement with ONZ at the official opening dinner of Air New Zealand Fashion Week coincided with the news that the charity also has a new major sponsor.

Leading health food and supplement manufacturer Healtheries of New Zealand is joining with ONZ to embark on an education and fund-raising campaign.

Healtheries managing director Sarah Kennedy says the company is supporting ONZ because the disease affects many New Zealanders and is one on which Healtheries can have a positive impact.

21.10.2004

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Pakistan
Osteoporosis Society of Pakistan

4th National Seminar on Osteoporosis inaugurated by Provincial Minister for Women's Development



The 4th National Seminar on Osteoporosis was organized by Osteoporosis Society of Pakistan on 9th October 2004. This was the major activity in connection with WOD 2004 activities in Pakistan.

The seminar was attended by over 400 physicians from all over the country. The seminar was inaugurated by Dr. Saeeda Malik, Provincial Minister for Women Development. In her inaugural speech she stressed upon the physicians to spread the message to the remote areas of the country. Dr. Akhtar Ahmed president OSP highlighted the actvities of OSP. A pre-seminar workshop was arranged on 8th October on Bone Mineral Density Assessment. The scientific session of the seminar included sessions on Male osteoporosis, Secondary Osteoporosis, Prevention of Osteoporosis and the role of supplemental therapy."

22.09.2004

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Palestine
Palestinian Osteoporosis Prevention Society

P.O.P.S. teams up with National Basketball Association to focus on osteoporosis in men on World Osteoporosis Day 2004

P.O.P.S. will be organizing a men's first league basketball championship with the cooperation of the Palestinian Association of Basketball. Ten first league teams will compete at the Bethlehem International Basketball Stadium through the whole month of Ramadam and the final match will be on the first day of the Ramadam festivities.

Other activities include:

October 19 - A one-hour TV program will be aired on Bethlehem television, with a focus on male osteoporosis. A specialist in osteoporosis, a nutritionist, a male osteoporosis patient, and the president of the National Basketball Association will participate in the program.

October 20 - the first day of the championship. The opening ceremony will take place in the presence of the Palestinian Minister of Youth and Sports, Mr. Salah Ta'mari. Prior to the first game of the championship, a friendly game between physicians and sports clubs administrators will be held.

All team participants and the referees will wear P.O.P.S. T-shirts. Banners focusing on osteoporosis in men will be posted in the stadium the entire month.
Flyers on osteoporosis in men, featuring the one minute risk test, will be distributed to the public during the games and and posters will be displayed in all the participating sport clubs. Daily results of the games and scenes of the games will be shown on Bethlehem television.

A public meeting with lectures will be held at the sporting club (estimated number of participants 200) during which sport professionals will talk about the importance of exercise to bone health.

A closing ceremony with distribution of medals will be organized following the final game and it will be broadcast on Bethehem television.

05.10.2004

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Panama
Fundacion de Osteoporosis y Enfermedades Metabolicas Oseas

Blue is the colour of World Osteoporosis Day

FOSEMO held a variety of events around World Osteoporosis Day

16-10-04: Densitometry measurement:at DANTE fashion store 10 am to 3 p.m.

20-10-04:
6 to 9 am. FOSEMO will have members on the 6 Television stations for interviews on Osteoporosis, and to invite the public to use a blue garment
and walk 2 blocks for the health of their bones.
Blue ribbons will be given out at main streets with panphlets.

9 a.m. to 4 p.m. Densitometry measurements: Cable & Wireless telephone main office. Estrella Azul will give out milk to the public.

10:30 am: web page update presentation to the media and new goverment Ministers. Sponsored by Cable & Wireless. www.fundafosemo.org

12 to 2 p.m.: Lunch meeting with the sponsors commitee.
BLUE CANDLE light ceremony to remember your bones.

21-10-04:
8-9 am.National Radio program: Osteoporosis in men.

10 a.m.Patients comitee meeting at the Ministry of Health.

23-10-04: Densitometry measurements: National Library from 8 am to 1pm.Sponsored by Aventis Pharma, Estrella Azul Milk company.

25-10-04: Gala in BLUE & PINK with SORAYA. Concert of a famous hispanic singer and grammy award, to benefit osteoporosis and breast cancer foundations.

National Theater 8 p.m. Sponsored by TV program "Tremenda Mañana" and womens news magazine "ELLAS".

30-10-04: Densitometry measurement for employees at a famous Panamanian Liquor Factory Varela Hermanos.

13.10.2004

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Republic of Macedonia
Macedonian Osteoporosis Foundation

Launch of new brochure “Osteoporosis – Causes, Prevention and Treatment”

On the occasion of the World Osteoporosis Day, the Macedonian Osteoporosis Society promoted the brochure “Osteoporosis – Causes, Prevention and Treatment”. The presentation was held at the NGO InfoCentre in Skopje.




World Osteoporosis Day 2004 was organized under the motto “Osteoporosis: It Strikes Men Too!”

The Macedonian Osteoporosis Society has been active for the past four years, educating the patients and doctors about the complications that this condition can create, also working on raising the public awareness about the disease.


The brochure, published under the three-year partnership programme with the Dutch Osteoporosis Association, was presented by Doc. d-r. Snezana Markovik-Temelkova, President, and Elena Stojkovska, Secretary of the Macedonian Osteoporosis Society.

The publication, in the Macedonian and Albanian Languages, is available at the offices of the Society (Naroden Front 17/1-11, Skopje. For additional information, contact the Society at (02) 3221 459, or write to them at osteoporosis_macedonia@yahoo.com.

26.10.2004

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Republic of Macedonia
Macedonian Osteoporosis Foundation

World Osteoporosis Day 2004 in Macedonia

During the second congress on Endocrinology, diabetes and metabolic disorders held in Ohrid at the end of September 2004, Society President Prof. Snezana Markovic Temelkova gave two comprehensive lectures to participants on osteoporosis. She also stressed the osteoporosis is a disease which strikes men as well as women. The doctors present listened with great attention, as the scope of the osteoporosis problem(particularly among men) is still not fully appreciated.

Prof. Markovic stated, "We must be aware that osteoporosis is one of the world's most widespread diseases. All of us - doctors, patients, media - must fight against this disease, at first by raising public awareness and by encouraging early diagnosis and then treatment."



Presentation of brochure at the Macedonian Congress on Endocrinology, Diabetes and Metabolic Disorders

Osteoporosis in Men posters were produced and posted in the larger medical centers thoughout Macedonia and at the Endocrinology Congress as well.

An summarized version of Ego Seeman's lecture on osteoporosis in men was published in a men's magazine.

A press conference was held on October 20th, with Prof. Markovic speaking about osteoporosis in men to the media.



Media interview


On the same day, a lecture was held for ethnic Albanians in a mosque in Western Macedonia. More than 300 participants attended. Brochures were distributed to all the participants.

25.01.2005

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Romania
Association for Prevention of Osteoporosis in Romania (ASPOR)

BMD measurement for senators

BMD measurement for senators in the Parlament -was ASPOR's World Osteoporosis Day happening in Bucharest.

Other events were organized by the support groups, such as: Targu Mures invited the "heart-disease" patient-group “Procardia” (exclusively made up of men) to a basket-ball match, followed by a dance-party.

The support group from Felix (a well-known spa with curing thermal water) had a whole-day program of scientific and sport activities. Among the 5oo participants were their colleagues also from the neighbor city: OP group Oradea.

The 20th of October was also marked by the "birth" of a new support group in Baia Mare, northern Romania.

24.10.2004

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Singapore
Osteoporosis Society (Singapore)

2004 World Osteoporosis Day Poster Campaign



200 bus shelters throughout Singapore to help raise awareness of osteoporosis

Beginning at the end of October 2004, 200 bus shelters throughout Singapore featured large posters to raise awareness of osteoporosis risk among women. The posters, in both English and Mandarin, gave a hotline number to call so that people could assess their risks for osteoporosis. So far the Osteoporosis Society has received more than 100 calls.


On November 7, 2004 a public forum in both English and Mandarin was held at a Community Centre.

19.11.2004

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Slovak Republic
Slovak Society for Osteoporosis and Metabolic Bone Diseases

World Osteoporosis Day 2004 in Slovakia

On the occasion of World Osteoporosis Day – October, 20th 2004 – the Slovak Society for Osteoporosis and Metabolic Bone Diseases (SOMOK, scientific society) prepared in the cooperation with patient organisation SUPO (Slovak Union against osteoporosis) several attractive activities.



International Peace Marathon

At the 80th anniversary International Peace Marathon in Košice (the oldest Marathon in Europe) registered sportsmen had a chance to measure density of their bones during the registration for free on 1st and 2nd October 2004. Organisators of this event requested especially men in keeping with the 2004 World Osteoporosis Day theme of ‘osteoporosis in men’. More than 300 interested people measured density of their bones by densitometer, which was provided by Hospital Košice – Šaca for free. Organisators invited also media to this unusual event. In addition to professional nurses there were also doctors - osteologists in hand who gladly answered many questions concerning osteoporosis.



SUPO and SOMOK at Mini-Marathon

For public awareness ten officially registered runners wore white T-shirts with the sign: 20th October - World Osteoporosis Day and with the logo of SUPO and SOMOK. They participated in 4,2km run called Mini – Marathon.



Free measuring of bone density for public in 3 Slovak cities

The public had an opportunity to take part in free measuring on 20th October in shopping stores in 3 Slovak cities. Professional nurses helped to detect possible indication of osteoporosis or illness itself in Bratislava – Polus city center (8:00 am- 6 pm). Citizens from Banska Bystrica could visit the bookstore Svet knihy (World of books) 8:00 am- 6 pm, where densitometer was also placed. Men from Kosice came to the mall OPTIMA.



One-minute risk questionnaire

In addition, because the actual anniversary was focused on fighting osteoporosis in men for first time (and males smoke and drink alcohol more frequently), people in Bratislava, Banska Bystrica and Košice were given questionnaires, which were then evaluated by professionals with regard to appearance of risk factors of osteoporosis in the male population.

Other regional events

SUPO in Piešťany: SUPO edified citizens of Piešťany in the occasion of “Days of Health held on 2nd October” in connection with this disease, which is beginning to have an epidemical form already also among men in the middle age.

Top hockey players against the osteoporosis

The Hospital Košice – Šaca was also inspired by activities on World Osteoporosis Day. Bone density was measured in players of the top hockey club HC Košice at the Osteocenter on Wednesday 20th October. Results of examinations of base three “five sets” of players will be later compared with results of density measurments in next seasons. Thus will gained precious information about the bone density for concrete applied loads.
Besides that the Osteocenter of this hospital organized free measuring of bone density for public on Tuesday 19th October with concentration at men population in the vestibul of building in the 68 Main street in Košice.



Open days of Osteocenter in Hospital Ružinov in Bratislava.

Free measuring of bone density offed newly opened Osteocenter for public on 20th October from 8 am till 3 pm.

SUPO Nitra organized in cooperation with Faculty of human nourishment SPU (Slovak Agricultural University), Osteocenter VOUTaRCH Nitra-Zobor and city authority in Nitra free measuring of bone density for public on 21st October 2004 at 8am in the city hall building. Meeting with citizens were hold in city hall at 2pm, where other experts in the field of osteoporosis were present. The purpose of event was to inform public about the occurence of osteoporosis and about the forms of prevention by the proper prevention.

Association against osteoporosis in Košice and Impact Consulting organized VII.annual Košice osteoporosis days from 22nd to 23rd October 2004 in the premises of hotel Jahodna and the city hall of Stare mesto with the topic: Woman in business, man and the osteoporosis, or the opposite?

Media focus on World Osteoporosis Day

Part of collateral edifying activities for public was also gaining media attention for World Osteoporosis Day. Organisators prepared press releases for press agencies, state and regional periodics, radio stations and TV for World Osteoporosis Day.
They prepared and distributed made-to-measure articles for print and electronic media which work in Bratislava, Košice and Banska Bystrica for this occasion of measuring for public and qestionnaire activities. They organized interviews with experts – osteologists from SOMOK in Slovak Television and in Slovak Radio for the topic of World Osteoporosis Day and after already organized measurments for public.

WEBSITE
Since 1.9.2004 new website www.osteoporoza.sk was put on web. It has two parts – one for physicians and one for public. Activities of WOD 2004 were published there.

29.10.2004

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Slovenia
Slovene Bone Society

Shining a spotlight event at Ljubljana Castle

The Slovene Bone Society along with its President Professor Andreja Kocijancic and the Slovene Patient Society held the launch of the ‘Shining a Spotlight’ initiative at the famous Ljubljana Castle. Attending this event were various political dignitaries among them the mayor of Ljubljana, Danica Simcic. During the event, yellow ribbons were projected onto the white walls of Ljubljana castle and distributed to the attendees present. In the run-up to the event, ribbons will also be handed out to the lay public commencing 18 October.

26.10.2004

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Slovenia
Slovene Osteoporosis Patient Society

World Osteoporosis Day in Slovenia

The 20th October, World Osteoporosis Day, is celebrated at the same time as in many other cities of the world.

The current year is very important for our society since Slovenia as the new member of the European Union has also joined a project called OSTEOPOROSIS IN THE EUROPEAN COMMUNITY. Slovene members of the European Parliament have joined the European Parliament Osteoporosis Interest Group which is a parliamentary but nevertheless informal all-round activity group. This group introduced the initiative on osteoporosis in the parliament at the end of last year called “Call to action”.

In Slovenia this year’s WOD was marked with two events. One in Ljubljana, the capital of Slovenia, and the other in Portorož, the well-known Slovene seaside resort. The first, on the 20th October is intended for representatives of government, health insurance, health professionals and media.

The second, on 23rd October is intended for members of the Slovene Osteoporosis Patients Society. We are sorry that we had to limit the number of participants to 500 as there are no larger facilities available at the time of the event.

At the event in Ljubljana, Duša Hlade Zore, M.D., president of Slovene Osteoporosis Patients Society , together with the Slovene Member of the European Parliament, introduced the initiative in greater detail. Key opinion leader prof. Andreja Kocijanèiè and doc. Radko Komadina discussed the treatment of patients with osteoporosis in Slovenia in comparison to other EU member states. They also presented the data on the preliminary results of a study on osteoporosis prevalence within the Slovene population. This study is organized through the Chair of Family Medicine and the Chair of Surgery of the Medical Faculty in Ljubljana and the Bone & Joint Decade project. 40 general practitioners are participating in the study, which will include 800 patients.

In Portorož the programme will be enlarged with the 2004 topic “Osteoporosis in Men” and a presentation of the incidence of Osteoporosis in the Slovene Karst and Coastal Region. The guests will enjoy a musical performance of selected Slovene artists.

In addition, a large media campaign with the slogan you can do a lot by yourselves, which was started last year in October on the occasion of World Osteoporosis Day, will be again repeated this year. The campaign is being organized on a national and local level (advertising and interviews on TV and Radio stations, articles in national and local newspapers and magazines).

11.10.2004

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South Africa
National Osteoporosis Foundation

NOF makes a lot of noise on World Osteoporosis Day

Vevusela horns (those noisy, irritating horns that blare at soccer games and sporting events) will be distributed to prominent businesses on the Monday preceding WOD. The horns will feature the NOF logo and catchline "Osteoporosis is a silent disease. Make a noise". NOF will also distribute blue ribbons on WOD itself (similar to the pink breast cancer ones).

Through a partnership with Virgin Active, a big, nationwide gym chain with approximately 70 clubs, NOF will distribute risk tests and membership application forms during the month of October in support of WOD. The company will also incorporate osteoporosis in their new "Road to wellness Campaign" which is to be launched on the 20th of October!

A strong media presence is being achieved with the help of a Weber-Shandwick affiliate, Total Media. Together with Total Media, NOF has sent out press releases to local and national newspapers and magazines. NOF is also negotiating to have its TV spot appear on television stations. A radio spot will be played in the week leading up to WOD from the 11th to the 20th of October.

NOF is also looking forward to the launch of its new, more consumer- friendly logo.

04.10.2004

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Spain
Fundacion Hispana de Osteoporosi y Enfermedades Metabolicas (FHOEMO)

World Osteoporosis Day event Madrid XI JORNADA NACIONAL DE OSTEOPOROSIS EN MADRID

El día 18 de Octubre se celebró una Conferencia de Prensa en el Hotel Eurobuilding, c/ Padre Damián 23, en presencia de medios de comunicación procedentes de periódicos y televisiones, y presidida por el Dr. Manuel Díaz Curiel, Presidente de la FHOEMO, acompañado del Dr. Santiago Palacios Gil-Antuñano, Presidente de la AEEM y el Dr. Esteban Jodar Jimeno, Representante de la SEIOMM. El Dr. Díaz Curiel revisó los fines y objetivos de esta Jornada, llamando la atención sobre la importancia de la difusión de los aspectos preventivos en una enfermedad que la O.M.S. ha denominado “LA EPIDEMIA INSOPORTABLE”. Posteriormente, junto con el Dr. Palacios, presentaron los resultados de una encuesta realizada en 9 países de Europa por la IOF y el Instituto Europeo de Salud de la Mujer, sobre “Como afectan los temas de salud a las mujeres mayores de 50 años europeas”



En Madrid la Jornada se desarrolló desde el día 18 al 21 de Octubre, en el Salón de Actos del Hospital Universitario de la Princesa, celebrándose el día 18 una Asamblea General Extraordinaria de AECOS y una Conferencia-Coloquio con el título “Tai-Chi Salud y Osteoporosis” cuyo ponente fue del Dr. Andrés Peña Arrebola. Se realizaron pruebas densitométricas y se ofreció áreas de información general sobre la osteoporosis y la FHOEMO, valoración de los factores de riesgo. Se realizaron un total de 850 densitométrias, que dieron como resultado que el 57,7% eran normales, el 22,5 padecían osteopenia y el 19,7% tenían osteoporosis.

El día 20 de octubre Día Mundial de la Osteoporosis, en el Salón de Actos del Hospital Universitario de la Princesa, a las 16:30 horas, se realizó una Tabla de Tai-Chi, a cargo del maestro Carlos Moreira, con una conexión en directo para el programa Madrid Directo de Tele Madrid, a las 18:30 horas se celebró una conferencia para público en general con el título “PREVENCION Y DIAGNOSTICO DE LA OSTEOPOROSIS” que contó como ponente con el Dr. Antonio Torrijos Eslava, Vicepresidente de FHOEMO y “ENVEJECIMIENTO Y OSTEOPOROSIS” que contó como ponente con el Dr. José María Fernández Moya, representante de la AEEM y que fue moderada por el Dr. Manuel Díaz Curiel, Presidente de FHOEMO. Tras estas charlas se desarrolló un animado coloquio.


English translation:

On 18th October a Press conference was held in the Hotel Eurobuilding c/Padre Damián 23, in the presence of the media, press and television, and presided over by Dr. Manuel Díaz Curiel, Presidente of FHOEMO, accompanied by Dr. Santiago Palacios Gil-Antuñano, President of AEEM and Dr. Esteban Jodar Jimeno, representative of SEIOMM. Dr. Díaz Curiel went over the aims & objectives of the day, calling special attention to the importance of propagating the prevention aspects of a disease the O.M.S. has named “

THE INTOLERABLE EPIDEMIC “.
Subsequently, together with Dr. Palacios, they revealed the results of the public opinion poll carried out by IOF and the Woman’s European Health Institute, throughout 9 European countries, on “how the subject of health affects European women over 50yrs”.

The Osteoporosis Days, from 18th-21st of October, unfolded in the Hall of Ceremonies of the hospital “Universitario de la Princesa”, Madrid, starting on 18th with an Extraordinary General Meeting of AECOS and a conference-debate on the subject: “Tai-Chi Health and Osteoporosis” with Dr. Andrés Peña Arrebola as the speaker. Densimetry tests were carried out and general information in the field of Osteoporosis and the FHOEMA were presented, including assessment of the risk factor.
A total of 850 densitometry tests were performed, with the following results: 57,7% were normal, 22,5 % suffering from osteopenia and 19,7% had osteoporosis.

On 20th of October, Osteoporosis Day world-wide, in the Hall of Ceremonies of the “ Hospital Universitario de la Princesa” at 16:30 hours, there was a presentation of a Tai-Chi panel, with the maestro Carlos Moreira in charge, filmed live for the television programme Madrid Direct de Tele Madrid. At 18:30 hours a conference was held for the general public entitled “PREVENTION AND DIAGNOSIS OF OSTEOPOROSIS” and the speaker was Dr. Antonio Torrijos Eslava, vice-president of FHOEMO and “OLD AGE AND OSTEOPOROSIS” with as speaker: Dr. José María Fernández Moya , representative of AEEM and who was lead by Dr. Manuel Díaz Curiel, President of FHOEMO. After these lectures, there was an animated debate.

31.08.2004

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Sri Lanka
Osteoporosis Society of Sri Lanka (contact information to follow)

Seminar on osteoporosis attended by Health Minister

For World Osteoporosis Day the Osteoporosis Society of Sri Lanka issued a full page supplement in the national newspaper and carried out a poster campaign.

A large seminar on osteoporosis was attended by the Health Minister and Director General of Health Services. The event included public lectures
and an exhibition.

21.10.2004

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Syria
Syrien National Society for Osteoporosis

Osteoporosis in men focus of 2004 WOD awareness campaign

Osteoporosis poster exhibits will be placed around Damascus throughout the month of October. The posters, targeted at the general public and in both Arabic and English, will have a special emphasis on Osteoporosis in men.

04.10.2004

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Turkey
Osteoporosis Patient Society of Turkey

World Osteoporosis Day 2004 Activities

World Osteoporosis Day activities were organized by the Osteoporosis Patient Society of Turkey and the Turkish Osteoporosis Society in Silivri, a small town of 30,000 people about 70 km outside of Ýstanbul. The mayor of Silivri welcomed participants to the day’s activities, which included:

1- Osteodensitometric Evaluation
2- Concert by a popular group 1.5 hours
3- Conference 1.5 hours
4- Interactive session 2.5 hours
5- Short Play by an Actress Dilek Türker
6- Ceramic Exhibition by Lerzan Öke
7- Media Session

The one-minute risk test was distributed and osteodensitometric evaluations were carried out in those at risk and women over 65 years of age. About 150 people were tested.
Persons found to have osteopenia or osteoporosis received expert advice.

The conference, which drew 750 people, was open to the public. Four Executive Committee Members of the two societies, also working at the Osteoporosis Centers of three Universities in Ýstanbul, were the speakers. There was an interactive discussion.
in which participants were invited to ask questions. Advice was given, especially how to prevent the disease, and stressing the importance of sunshine and dairy products.

Participants were treated to a short play performed by famous Turkish actress Dilek Türker and a ceramic exhibition by well-known ceramic artist Lerzan Öke (who is also member of the Osteoporosis Patient’s Society).

24.01.2005

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Turkey
The Society of Life with Osteoporosis

Osteoporosis meeting held in Ankara's biggest shopping mall

On 20 October 2004 a public meeting was held at Sanatolia Theatre in the biggest shopping mall in Ankara .

800 people gathered for the meeting which presented "The Society of Life with Osteoporosis" and "International Osteoporosis Foundation" and was followed by a conference on osteoporosis. Free bone mineral testing was done and a risk factor questionnaire was given to the participants. Some of IOF's slides were translated into Turkish and were used during the presentation. The press was invited to the meeting and the event was shown on a TV channel. The announcement of the meeting was made by means of brochures, billboards, and radio broadcasts.

Also, the Municipality of Ankara contributed to the meeting. The posters of the meeting were displayed on public buses. A one hour interview on the program "A Subject And A Guest" was aired on a TV Channel B".The interview was with the General Secretary of SLO, Dr.Sabire Akin.

22.10.2004

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Turkey
Turkish Osteoporosis Society

World Osteoporosis Day 2004 Activities

World Osteoporosis Day activities were organized by the Osteoporosis Patient Society of Turkey and the Turkish Osteoporosis Society in Silivri, a small town of 30,000 people about 70 km outside of Ýstanbul. The mayor of Silivri welcomed participants to the day’s activities, which included:

1- Osteodensitometric Evaluation
2- Concert by a popular group 1.5 hours
3- Conference 1.5 hours
4- Interactive session 2.5 hours
5- Short Play by an Actress Dilek Türker
6- Ceramic Exhibition by Lerzan Öke
7- Media Session

The one-minute risk test was distributed and osteodensitometric evaluations were carried out in those at risk and women over 65 years of age. About 150 people were tested.
Persons found to have osteopenia or osteoporosis received expert advice.

The conference, which drew 750 people, was open to the public. Four Executive Committee Members of the two societies, also working at the Osteoporosis Centers of three Universities in Ýstanbul, were the speakers. There was an interactive discussion.
in which participants were invited to ask questions. Advice was given, especially how to prevent the disease, and stressing the importance of sunshine and dairy products.

Participants were treated to a short play performed by famous Turkish actress Dilek Türker and a ceramic exhibition by well-known ceramic artist Lerzan Öke (who is also member of the Osteoporosis Patient’s Society).

24.01.2005

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United Kingdom
National Osteoporosis Society (NOS)

NOS patron, actor Ross Kemp, supports WOD message of prevention in men

The NOS issued a press release to national and local newspapers and radio stations which focused on the problem of osteoporosis in men. NOS patron, actor Ross Kemp said:“Regular activity is essential to bone health so get out there and play football, go for a jog or head down to the gym and lift some weights, all of these things will help your bones stay strong.
World Osteoporosis Day on the 20th of October is the ideal time to start making the changes to our lifestyles to give us all a better chance of escaping broken bones in the future. Don’t wait until it’s too late.”

Ten radio interviews were also given. Posters and leaflets were sent to 400 hospitals, doctors surgeries, schools etc.

21.10.2004

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