Name of education programme
School Milk Programme
Dr M Bayer
Department of Pediatrics
Faculty of Medicine
Charles University Prague
Ke Karlovu 2
12808 Prague 2
Description of the programme
The programme began in 1996. Its main aim is to increase the amount of milk consumed by children. The Laktea company manages the publicity campaign and liaison between dairies and schools for the sale of milk and milk products in schools.
By June 1999 more than 400 schools (10% of all schools in the Czech Republic) were taking part in the programme. By September 1999 government funding covered 50% of the cost (50% being paid by parents) of providing milk for children aged 6-7 years twice a week and nearly 3000 schools were taking part. Since January 2001 (government funding continues to cover 50% of the costs) all school children have received milk twice a week.
Is the programme still running?
Girls aged 6-15
Boys aged 6-15
Has the programme been approved by your scientific advisory committee?
No, it was not necessary.
What worked well
Including yoghurts in the milk products available.
What didn't work well
Usually, members of school staff distribute the milk. Finding enough staff with time to do this can be difficult. Little interest by the Ministry of Health and Ministry of Education in the programme.
Type of information and material available
Video (School Milk in Czech Republic, available in Czech and English)
Internet site (www.laktea.cz; www.skolnimleko.cz)
Are you willing to provide material and advice to other IOF members?
Languages in which the material is available
Czech (video also in English)
Approximately 4 million Czech crowns (US$100,000)
Tetra Pak (www.tetrapak.com)
Ministry of Agriculture
Did the programme use celebrities, role models or mentors?
Laktea organises children's competitions with the aid of well-known singers and actors.
Is the programme suitable for other countries?
Yes. To be successful the progamme needs to offer the most popular milk products and ensure that distribution is well controlled.