Bone Education Resource Center International Osteoporosis Foundation
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Name of education programme
Captain Mike's Campaign

Originating organisation
Lebanese Osteoporosis Prevention Society

Layal Shoucair
Lebanese Osteoporosis Prevention Society
Baaklini Street
Kazan Building 1st Floor

Tel:+961 1 337 227
Fax:+961 1 331 372

Description of the programme
This school based educational programme is aimed at primary level pupils. The project aims to provide milk to as many schools as possible. School children receive a carton of milk each day. The children are encouraged to drink more milk with the aid of engaging characters, such as Captain Mike, a swashbuckling young pirate who drinks milk to grow strong. These characters are introduced during events and talk and play with the children.

Complementary materials and a slide presentation focusing on the importance of nutrition in osteoporosis prevention have been put together by the Lebanese Osteoporosis Prevention Society (LOPS). This is being used as a school education programme and is aimed at parents and children. Members of LOPS are running a schedule of presentations.

Is the programme still running?
Yes, ongoing from 2001 to 2002.

Target audience
Girls aged 4-8 years
Boys aged 4-8 years

Has the programme been approved by your scientific advisory committee?

What worked well
The complementary educational materials and the methods used in public presentations are very successful.

What didn't work well
The whole programme is all working well.

Type of information and material available
Brochures on nutrition, PowerPoint presentation.

Are you willing to provide material and advice to other IOF members?

Languages in which the material is available


Corporate sponsors
Tetrapak – sponsors of the original milk carton provision programme.

Other partners
Lebanese Development Association, Rotary Club, local dairy farms. Wealthy parents pay US$20 per year for their child's milk. This amount actually covers a third of the cost of providing another child with milk. Some schools are sponsoring schools and institutions in need.

Did the programme use celebrities, role models or mentors?
No because the programme has its own characters.

Is the programme suitable for other countries?
Yes. Milk distribution is already happening in Jordan.

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