Bone Education Resource Center International Osteoporosis Foundation
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Name of education programme
Let Us Learn About Osteoporosis

Originating organisation
Saudi Osteoporosis Club

Contact
Professor Mahmoud El-Desouki
President Saudi Osteoporosis Club and Saudi Nuclear Medicine Club
Chief Nuclear Medicine Department PO Box 7805 (46)
Riyadh-11472

Tel:+966 1 4672436
Fax:+966 1 4672393
E-mail:  mdesouki@ksu.edu.sa or nuclear@ksu.edu.sa

Description of the programme
The main thrust of the programme is the distribution of educational materials to the public. For the period around World Osteoporosis Day there is a greater emphasis on the programme with special events organised, nationwide advertising and the distribution of dairy products. A robot which walks and talks is used to explain to children what osteoporosis is and actions that can help to prevent it, such as drinking milk, exercising and exposure to sunlight.

Is the programme still running?
Yes

Target audience
Girls aged 5-18
Boys aged 5-18

Has the programme been approved by your scientific advisory committee?
Yes

What worked well
Educational material, lectures, poster and bone density and fat measurements.
Promotion of dairy products by the Saudi Dairy Group.

What didn't work well
Little support from pharmaceutical companies.

Type of information and material available
Posters
Leaflets
Press releases
Illustrations, cartoons and graphs
Internet site (in preparation)
Other: street adverts, stickers, talking robot

Are you willing to provide material and advice to other IOF members?
Yes

Languages in which the material is available
English
Arabic

Budget
Limited

Corporate sponsors
Dairy Product Group, pharmaceutical companies and companies involved in bone density and fat measurement

Other partners
Ministry of Health, Ministry of Education

Did the programme use celebrities, role models or mentors?
VIPs, such as royal princes and princesses, sheiks, ambassadors, government ministers and media personalities, were involved, as well as officials from the International Red Crescent Society

Is the programme suitable for other countries?
Yes, especially Arab countries

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