National Osteoporosis Foundation
Last updated on 02/03/2004
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Press briefing on World Osteoporosis Day
The National Osteoporosis Foundation of South Africa
held a press briefing in support of World
Osteoporosis Day 2005 on the 20th of October, 2005.
Chaired by founding NOFSA Chairman, Tereza Hough, this news and features briefing launched:
* The Friends of NOFSA, a Fund raising element for this volunteer society dedicated to fighting one of the world's most common and devastating chronic diseases. In South Africa, osteoporosis - which causes the bones to weaken and break easily - strikes one in three women over 50 (more than breast cancer) and one in five men (more than prostate cancer), heedless of race, class, gender and, often, age. Within one year after a hip fracture, up to 20% of people die, 15- 20% need to be institutionalised and 50% of the remainder will not be able to lead an independent life.
* The Wishbone Symbol
* 'Move It or Lose It - Invest In Your Bones: A new report into how exercise helps to build and maintain strong bones, prevent falls and fractures, and speed rehabilitation. Written by Helmut W Minne on behalf of the International Osteoporosis Foundation Committee of Scientific Advisors, the report starts a worldwide three-year lifestyle campaign dedicated to prevention, treatment and care, with exercise the theme of this year's programme and nutrition next.
* In support of NOFSA's new exercise report,
Planet Fitness will, on October 27, be holding the following bone-friendly gym classes: Pilates matwork at the Plattekloof gym (16:45), Ballin' around at Centurion (18:15), Pilates at Wanderers (18:00) and Tight Thighs and Tush at Nelspruit (17:00). The classes will be free, and donations will be forwarded to NOFSA, which, in return, will give out special bright blue NOFSA shoelaces.
'Fragility': photograph taken by Josie Boraine
MARKING THE SILENT KILLER
Cape Town, April 2005 - The National Osteoporosis Foundation of South Africa (NOFSA) has today announced plans to launch a newly patented licensing programme in the form of a certification mark. Producers and manufacturers of calcium supplements, dairy products and other products as well as services deemed worthy enough of combating osteoporosis, will be invited to display the NOFSA Certification Mark on all marketing collateral as well as packaging after a rigorous testing and scientific trials by the Foundation. To date pharmaceutical giants, Novartis created in 1996 from the merger of the Swiss companies Ciba-Geigy and Sandoz, as well Pharma Natura, which specialises in the manufacture of mineral supplements, have confirmed their intention to participate.
Osteoporosis is a disease in which the density and quality of bones are reduced, causing the skeleton to become weak and increasing the risk of fracture, particularly of the spine, pelvis, wrist and hip. NOFSA CEO, Tereza Hough says that education is vital in preventing this irreversible condition as certain vitamins and minerals could help prevent it. Often referred to as the silent killer, the certification mark will act as a constant reminder to consumers that this disease is preventable.
"Consumers are urged to keep a look out for the various products that are better for your health and have been approved by The National Osteoporosis Foundation to prevent this silent killer to which everyone is at risk. It is essential to take precautions early in life to prevent or at least slow down the complications of the disease, which take effect later in life," she said.
Hough said the National Osteoporosis Foundation of South Africa had dedicated many passionate years to communicate awareness around this silent disease that attacks the bones leaving them brittle and frail. Many are at risk - one out of four postmenopausal women and one out of eight men develop osteoporosis, and many people are still unaware of the critical effects that osteoporosis has on their bones and future.
"An adequate calcium intake is one of the important lifestyle factors that helps with the prevention and treatment of osteoporosis and one should ensure a calcium intake of about 1000mg per day" states Hough.
Hough said there was a misperception that osteoporosis was exclusively an elderly white woman's disease: "Osteoporosis is a silent killer, and although it does affect mostly old, white ladies, no ethnic group or age group is spared. Young people, especially those with eating disorders or hormonal problems, frequently develop osteoporosis and half of all hip fracture victims in this country are males!"
The National Osteoporosis Foundation of South Africa was established in 1993 and has grown to become the nation's leading voluntary health organisation solely dedicated to osteoporosis and bone health.
To help fight this preventable disease by endorsing the newly released certification mark, please contact The National Osteoporosis Foundation of South Africa on 021 - 931 7894 or for further information visit www.osteoporosis.org.za
NOF makes a lot of noise on World Osteoporosis Day
Vevusela horns (those noisy, irritating horns that blare at soccer games and sporting events) will be distributed to prominent businesses on the Monday preceding WOD. The horns will feature the NOF logo and catchline "Osteoporosis is a silent disease. Make a noise". NOF will also distribute blue ribbons on WOD itself (similar to the pink breast cancer ones).
Through a partnership with Virgin Active, a big, nationwide gym chain with approximately 70 clubs, NOF will distribute risk tests and membership application forms during the month of October in support of WOD. The company will also incorporate osteoporosis in their new "Road to wellness Campaign" which is to be launched on the 20th of October!
A strong media presence is being achieved with the help of a Weber-Shandwick affiliate, Total Media. Together with Total Media, NOF has sent out press releases to local and national newspapers and magazines. NOF is also negotiating to have its TV spot appear on television stations. A radio spot will be played in the week leading up to WOD from the 11th to the 20th of October.
NOF is also looking forward to the launch of its new, more consumer- friendly logo.
Challenges of managing osteoporosis in South Africa
The National Osteoporosis Foundation of South Africa (NOF) was established in 1993 and in 10 years has helped to improve the situation of osteoporosis patients in the country. Although much remains to be done...
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