Hong Kong Osteoporosis Foundation
||Hong Kong Osteoporosis Foundation
c/o Jockey Club Centre for Osteoporosis Care and Control,
The Chinese University of Hong Kong
3rd floor, School of Public Health, Prince of Wales Hospital,
Shatin, New Territories, Hong Kong, China
||+852 2252 8841
||+852 2649 2447
Last updated on 07/25/2005
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Group exercise event held in Hong Kong on October 16th.
Physiotherapist, Anthony Kwok, leading the "Thousand People Osteoproosis Group Exercise" with Dr. Edith Lau, President of HKOF, Dr. TP Ip, the Hon. Secretary of OSHK and the local popular singers
The Hong Kong Osteoporosis Foundation joined with the Osteoporosis Society of Hong Kong to hold the WOD 2005 - Fit and Health 'Bone' Carnival at the Olympian City 2, Kowloon, Hong Kong on Sunday 16 October.
The event, "Thousand People Group Osteoporosis Exercise" was well attended by people of all ages.
Dr. TH Leung, the Deputy Director of the Health Department of the Hong Kong SAR Government officiated the Opening Ceremony of the carnival.
The diet consultation and BMI measurement booths
Women took good self-initiatives to look after their BONE HEALTH. The WOD 2005 also attracted lot of participation from men as well. Participants were lining up for the carnival show bags which contained information on osteoporosios education and prevention.
Quizz on what type of exercises good for osteoporosis? Good response from the participants.
Osteoporosis Concern Groups and Women Organization
to Conquer Osteoporosis in Hong Kong
(Hong Kong, 24 October 2004) International Osteoporosis Foundation, Hong Kong Osteoporosis Foundation, Osteoporosis Society of Hong Kong, the Hong Kong Federation of Women, the Osteoporosis Centre, University of Hong Kong, and The Chinese University of Hong Kong Jockey Club Centre for Osteoporosis Care and Control today jointly organised World Osteoporosis Day 2004 Health Exhibition. Speaking at the opening ceremony of the event, medical experts urged Hong Kong people to take action to prevent osteoporosis.
Dr. Edith Lau, president of Hong Kong Osteoporosis Foundation, said, "Osteoporosis takes away our bone mass without symptoms. With the aging population in Hong Kong, osteoporosis is a threat to Hong Kong, especially those postmenopausal women."
Prof. Annie Kung, president of Osteoporosis Society of Hong Kong, said,"Hong Kong people should receive bone density test regularly, to have early diagnosis of osteoporosis."
In addition to Dr. Lau and Prof. Kung, Dr. Lam Ping-yan, director of the Department of Health, and Prof. Leung Ping-chung, Director of The Chinese University of Hong Kong Jockey Club Centre for Osteoporosis Care and Control, were also the honourable guests attending the opening ceremony of the event.
Dr. P.Y. Lam, Director of the Department of Health, HKSAR Government giving the opening speech
Press launch of first Asia-wide advertising campaign promoting action against osteoporosis in Hong Kong.
In conjunction with World Osteoporosis Day activities, the first Asia-wide advertising campaign promoting action against osteoporosis was on October 18, 2004 in Hong Kong.
The campaign, prepared by International Osteoporosis Foundation and its 24 member societies in Asia, urges women to take control of their bone health by taking the "IOF One Minute Osteoporosis Risk Test".
The advertising will appear on television and in print.
In the 30-second public service announcement, the form of one mannequin, representing the one in three women over 50 who will get osteoporosis, suffers the three most common osteoporosis fractures – wrist, spine and hip.
Leading TV stations throughout the region have agreed to broadcast the TV spot without charge.
Speaking at the launch, Prof. Edith Lau, president of Hong Kong Osteoporosis Foundation and an IOF Board member said, "Asians are at high risk of osteoporosis. We have a lower bone density, we don't get a calcium-rich diet as children and we increasingly lead a sedentary lifestyle." She noted that in Hong Kong, 45% of women aged 65 and above have osteoporosis, while 42% of them have low bone mass (osteopenia). A total of 300,000 women and 70,000 men who are 50 years and older suffer from osteoporosis, as defined by the WHO criteria. In 2001, 8 in every 1000 women and 3 per 1000 men fractured their hip. The death rate for hip fractures is 10 percent and 50 percent become disabled due to the hip fracture.
Yet about half of hip and vertebral fractures can be prevented, if the disease is treated promptly and adequately, Dr. Lau said. Both diagnosis and treatments of osteoporosis are painless, simple and easy, but doctors need to be informed, which is one of the objectives of the part of the campaign aimed at health professionals.
The film and the campaign's coordination and launch were realized through services donated by agencies within the Interpublic Group of Companies.
Launch of new international print advertising campaign at Hong Kong World Osteoporosis Day press conference
IOF's Headof Communications Paul Sochaczewski spoke to journalists at the launch of IOF's international print advertising campaign in Hong Kong during a special World Osteoporosis Day press conference.
Prof. Edith Lau, president of the Hong Kong Osteoporosis Foundation and IOF board member also announced the society's World Osteoporosis Day events and campaign.
Paul Sochaczewski, IOF head of communications, presents the new advertising campaign to the media
The new print advertising, including World Osteoporosis Day posters, reflects the theme of
"Quality of Life" in osteoporosis. The severe impact of osteoporosis on quality of life and the idea of prevention through a exercise are both reflected in the campaign artwork.
Large scale prevention program launched with World Osteoporosis Day 2003 Health Exhibition
A large World Osteoporosis Day Health Exhibition. “Invest in your bones” was held on October 19th 2003 in one of the world’s busiest shopping centers, the New Town Plaza Shatin, New Territories Hong Kong.
The exhibition drew thousands of people
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World Osteoporosis Day Health Exhibition in Hong Kong
The exhibition was co-organised by The Hong Kong Osteoporosis Foundation, Jockey Club Centre for
Osteoporosis Care and Control of The Chinese
University of Hong Kong, and Hospital Authority
New Territories East Cluster. About 1,000 people of all ages attended the event.
Date: 20 October 2002 (Sunday)
Venue: G/F. and 1/F., School of Public Health, Prince of Wales Hospital, Shatin,N.T., Hong Kong
Exhibition: a set of display boards on the prevention of osteoporosis and educational leaflets; display of high calcium food; devices and equipment for home safety to prevent falls.
Health assessment tests: ultrasound bone density measurement, test on risk of fall, posture and grip strength
Health talks by medical professionals
Demonstration of exercises
Jockey Club Centre for Osteoporosis Care and Control of The Chinese University of Hong Kong established on 8 November 2001
Jockey Club Centre for Osteoporosis Care and Control of The Chinese University of Hong Kong was set up with a generous donation of 41 million from The Hong Kong Jockey Club Charities Trust. It is dedicated towards healthier bones for all and improved quality of life for osteoporosis sufferers in Hong Kong through delivering services, conducting evidence-based research and health education. Centre Directors are Prof. Edith Lau, newly elected IOF Board Member, and Prof.Ping-chung Leung.
The newly developed website of the Centre was launched in September. Visit http://www.jococ.org