Arthritis Foundation of India Trust (AFI)
Last updated on 06/09/2005
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Arthritis Foundation of India activities covered by an Important Lifestyle Magazine
Recently a very prominent geriatric Lifestyle Magazine Harmony (February 2005) with a big circulation carried an article on Osteoporosis & has highlighted the activities of AFI & has also mentioned IOF. Scanned only related pages of the same.
Chairman of Arthritis Foundation Of India Adresses at INDIA INTERNATIONAL
Dr. Sushil Sharma chairman of AFI addressed an elite gathering of retired Govt Officials & Beaurocrats at India International on 14th Jan 2005, apprising them of our foundations activities. The talk was very interactive & the audience actively participated & also came out with some good suggestions.
Chief Minister of Delhi Mrs Sheila Dixit launches national advertising campaign
Chief Minister of Delhi Mrs Sheila Dixit was at the launch of the Indian advertising campaign, officially releasing the TV ad and CD in the morning at her residence. The news was carried on the national daily newspapers. The AFI also launched its new website www.arthfound.org
India-wide prevention campaign targets women:
actor and MP Hema Malini lends her voice to the cause
As part of the IOF Asian media campaign, World Osteoporosis Day was marked by the launch of a nationwide campaign to increase awareness of osteoporosis, particularly among women. The campaign, ‘Nari Na Jhuke’ includes free check up camps for early detection – with the camps continuing for one month in medical institutions across India. The campaign is sponsored by an educational grant from the company Nicholas Piramal India Ltd.
Well-known Hindi film actor and MP Hema Malini, who lends her support for the improvement of women’s healthcare, launched the campaign in Delhi. Talking about osteoporosis, Ms. Malini encouraged women to take a bone density test to check their personal risk for the disease. An audiovisual recording of her message will be aired at the camps across the country in various languages.
Dr. Sushil Sharma, chair of the Arthritis Foundation of India, stated, “Indians are at high risk of osteoporosis. We have a lower bone density, we do not get a calcium rich diet as children and we increasingly lead a sedentary lifestyle”.
Media coverage of World Osteoporosis Day was extensive, with articles appearing in leading newspapers such as Dainik Bhaskar, The Tribune, Rajasthan Patrika, The Hindu and Indian Express. The new IOF Asian TV spot, ‘Mannequin’, which is directed by Indian film-maker Naren Multani, appeared on channel Sahra Samay.
For further information about the IOF Asia-wide osteoporosis advertising campaign
Arthritis Fondation Of India Helps Inmates of Sandhya Old Age Home Continuing its Communication drive on Osteoporosis
Arthritis Foundation Of India continuing with its Public communication Drive, Organised Bone Health Check up camp at The Government run Sandhya Old Age Home on 30-7-04. About a Hundred inmates of the Home were subjected to the One Minute Test & BMD . They were also given dietery advise & educated about the Self Management of Osteoporosis.
AWARENESS CAMPAIGN OF ARTHRITIS FOUNDATION OF INDIA AMONGST TRADERS OF DELHI
Education Material on Osteoporosis being distributed at the camp
Our Chairman Dr Sushil Sharma examining the patients at the camp
Deta Members being examined at the camp
Arthritis foundation of India held a Bone Checkup camp at Chandni Chowk on 2nd of April. The Venue was DETA (Delhi Electrical Traders Association) office. DETA is the biggest electrical equipments traders association in India, as Chandni Chowk is one of the biggest electrical goods market in Asia.
The Camp got a overwhelming response & was attended by hundreds of Electrical goods traders & there families. BMD was done on people found at risk on giving the one minute test developed by IOF. AFI distributed lot of informative material on Osteoporosis to the members of DETA.People were also told about the self Management of Osteoporosis by AFI. Free Medicines were distributed by AFI . One very important observation at this camp was that people were becoming increasingly aware of the disease through our regular campaign & AFI is getting more & more requests to do such camps from Delhi & surrounding States.
On World Osteoporosis day- 20th October 2003
A Programme on “Self Management Of Osteoporosis”
-Done by Arthritis Foundation Of India (AFI)
With the Motto- Bone Health -a Right Realize it
On occasion of World Osteoporosis Day – 20th October Arthritis Foundation Of India (AFI) in collaboration with Bapu Nature cure Hospital & Yogashram Patparganj Had Organized two days special Yoga Training Camp named “Self Management Of Osteoporosis”. AFI Chairman Dr Sushil Sharma said self management programme for people with weak bones includes a workshop for teaching them various Asanas (exercises in Yoga) which will keep their Bones fit & once learnt they can regularly practice these asanas at home. Also natural therapy like Hydrotherapy, Acupuncture and Mud Therapy about how to deal with Bony Pains was taught. Osteoporosis is a silent epidemic World over, In India not only Women even the Children & Men are susceptible to it which leads to deformities in children& Calcium & Vitamin D metabolism defects (Osteomalacia) in young Men too. Dr Sushil Sharma stressed that to prevent it, a Modified lifestyle & food habits need to be inculcated. To drive home the message in an easy way Arthritis Foundation of India had put up an Exhibition (Poster Gallery) here . The posters were colorful, very informative & easy to understand. The Gallery was a big hit.
Dr Nair the Director of Bapu Nature Cure said that the camp was very successful & hundreds of people who got free Allopathic & Arurvedic checkups were specially appreciative about the Yogic concept of self management & the poster Gallery. Mr. Harsh Sharma Trustee AFI asked people to take up one minute risk test for the weak bones & if found out at risk to take up Bone Density Test at our next Camp. The Event was Widely covered by the national Press.