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Hong Kong Osteoporosis Foundation

Launch of new international print advertising campaign at Hong Kong World Osteoporosis Day press conference

IOF's Headof Communications Paul Sochaczewski spoke to journalists at the launch of IOF's international print advertising campaign in Hong Kong during a special World Osteoporosis Day press conference.
Prof. Edith Lau, president of the Hong Kong Osteoporosis Foundation and IOF board member also announced the society's World Osteoporosis Day events and campaign.

Paul Sochaczewski, IOF head of communications, presents the new advertising campaign to the media

The new print advertising, including World Osteoporosis Day posters, reflects the theme of
"Quality of Life" in osteoporosis. The severe impact of osteoporosis on quality of life and the idea of prevention through a exercise are both reflected in the campaign artwork.


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