The Israeli Foundation for Osteoporosis and Bone Diseases
"Women For Women" project receives "Best campaign of the year award"
The "Women For Women" project initiated in 2003 received the "Best campaign of the year award" in the Israeli Association for Public Relation's competition. The innovative project was judged the best of 33 nominees in the "Health and Medicine"category.
"The Women for Women project successfully managed to build a creative information campaign that brought up, among women, the awareness of the Osteoporosis symptoms and exposed its importance of activity in the Israeli Osteoporosis and Bone Disease Union. The penetration into mass Medias from an interesting angle, with a subject that has value for women over 50 years of age while delivering morals and ethics in such a creative way, gave an insignificant leverage to the whole principle."
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