Shining a spotlight campaign in Rome
Donneuropee Federcasalinghe (The homemakers' association) teamed up with LIOS, The Italian League for Osteoporosis for the World Osteoporosis Day launch of the ‘Shining a Spotlight’ campaign in Rome, Italy.
The Shining Spotlight campaign entails projecting a large green or yellow ribbon on world-famous landmarks across European countries, including Italy, Bulgaria, Hungary, and Slovenia at around the same time. The ribbon underlines the importance of raising public interest in osteoporosis and is a symbol of solidarity among sufferers and patients at risk across Europe and the rest of the world. In Rome, the ribbon was projected onto Castle Saint Angelo – originally built to house Roman Emperor Hadrian's mausoleum – located next to the Vatican.
Prior to the launch, both organisations participated in a talk-show involving local celebrities such as fashion designer Anna Molinari and actress Daniela Porgi.
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