Finnish Osteoporosis Society
Osteoporosis: A Photographic Vision
March 8 – March 18, 2005
All four Finnish TV channels covered the Helsinki opening of ‘Osteoporosis: A Photographic Vision’.
As at other such openings throughout Europe, the media focused on Oliviero Toscani, the well-known Italian photographer who created the dramatic 2 1/2 meter tall black and white photographs of osteoporosis patients "without camouflage".
Two opening events were held opened in Helsinki on March 7 and 8, 2005, hosted by Vesa Lepola, president, and Maria Valkama, chief executive of the Finnish Osteoporosis Association. In addition to a personal message of why he got involved in this project from Oliviero Toscani, three osteoporosis patients were interviewed. IOF head of communications, Paul Sochaczewski and Elisabth Rehn, patron of the exhibition (former minister of defense, currently special advisor to Kofi Annan on international peacekeeping issues) later spoke about osteoporosis and efforts to improve its prevention, diagnosis and treatment in Europe and Finland. Participants at the opening were serenaded by CM Swing, an eight-man acappela chorus.
The exhibition, open free to the public, continues until March 18, 2005 at the Alaston Totuus, an historic exhibition site in downtown Helsinki.
Oliviero Toscani autographs the exhibition catalogue
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