Italian Association of Osteoporosis Patients (AIPOS)
World Osteoporosis Day 2005
‘Move it or lose it’ – ‘Sport for stronger bones’
To support the World Osteoporosis Day theme of exercise ('Move it or lose it'), the Italian Association of Osteoporosis Patients and partners held an ambitious event in coordination with major football associations in Italy
1. Day dedicated to osteoporosis in major football stadiums in Italy
Sunday September 11, 2005
Osteoporosis was highlighted during the national football (soccer) league games on Sunday September 11. Football is the most popular sport in Italy, one which undoubtedly attracts the greatest public attention. The official patronage of the most important national football associations (Lega Calcio, AIC-Associazione Italiana Calciatori), FIGC-Federazione Italiana Giuoco Calcio) guaranteed broad coverage of the event in every type of media. The sport journalists covering the games for the major TV networks were given a bracelet with the words 'Move it or Lose it'.
2. Media campaign
A press conference was held on Tuesday August 30th in conjunction with the national football team’s game. The event was held in the Museo del Calcio di Coverciano (Soccer museum in Florence). Taking advantage of the presence of the national team, the event maximized the visibility and interest of the national media already present in Florence for the occasion.
Speakers at the press conference included:Prof. Maria Luisa Brandi,Paolo Rossi (the renowned player who secured the World Championship for Italy in 1982), Enrico Castellacci (doctor to the Italian national soccer team),Enrico Rossi (Health official of the Toscan region); Prof.Renè Rizzoli, Chair of IOF's Committee of Scientific Advisors. The event was moderated by Marino Bartoletti.
The press conference was followed by a lunch, and then a dinner held at the magnificent Agriturismo Poggio Cennina (hosted by owner, Paolo Rossi) http://www.poggiocennina.com. This was followed by a soccer game between several players of the 1982 World Champion team and national sport journalists.
3. Media Coverage
In addition to magazine and newspaper coverage, a series of television interviews were held. These featured Paolo Rossi and Prof. Maria Luisa Brandi, professor of endocrinology and leading researcher in metabolic bone diseases who is a member of IOF’s Committee of Scientific Advisors.
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