The Norwegian Osteoporosis Society wins award for project "Nordic Walking"
The Norwegian Osteoporosis Society was awarded an IOF-Roche-GSK award valued at USD 10,000. Presented at the IOF World Wide Conference of Osteoporosis Patient Societies in Bangkok, Thailand on September 30, 2005, this award will aid the society in carrying out its program, called “Nordic Walking.” This project will add Nordic Walking to the existing local community meetings arranged by the Norwegian Osteoporosis Society. Participants in the campaign will include healthcare professionals, osteoporosis patients and people at risk, pharmacies and local media. Nordic walking will be encouraged as a perfect tool to help build muscle tone and bone density, improve overall fitness and balance. The idea is also to put a new and effective focus on osteoporosis, and emphasize the importance of exercise for osteoporosis prevention and management while giving local GPS a tool which makes a difference in their treatment of patients. The focus on exercise will also offer the opportunity to use new spokesmen to get media attention (eg. sport stars and athletes). A pilot project will be run in one area of the country and then expanded to other areas.
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