IOF - International Osteoporosis Foundation

Left Navigation
Member Societies List of Member Societies Member News Committee of National Societies How to Join  
Top Navigation Homepage Search Sitemap Contact IOF Members Only

Lega Italiana Osteoporosi (LIOS)

WOD 2005 'non mollare l'oso' campaign

The “Lega Italiana Osteoporosi” (LIOS) carried out a WOD campaign under the slogan “don’t let go of your bone” (rough translation of an Italian saying ‘non mollare l’oso) attracted great media coverage, with reports appearing in ten national newspapers and on two radio stations.The radio spots featured voice overs by celebrities.

To encourage movement and physical activity, the society produced step counters which were distributed at different meetings. 60 fitness centers across the country also participated in the WOD campaign.

LIOS also published 20000 diaries that included a different recipe for each month, a note book and a book featuring questions and answers on osteoporosis for the general public.

17.11.2005


Back to Society News


Homepage | Search | Sitemap | Contact IOF | Members Only

© 2003 International Osteoporosis Foundation:
About IOF | Legal Disclaimer