The Israeli Foundation for Osteoporosis and Bone Diseases
IFOB campaign receives positive feedback from health policy officials
The Israeli Foundation for Osteoporosis and Bone Diseases (IFOB) carried out an ambitious osteoporosis prevention campaign in 2001. One important focus of the multi-faceted campaign was to achieve parliamentary support for measures against osteoporosis by improving the understanding and knowledge of legislators.
Parliamentarians visit the osteoporosis stand. To the far right, Irit Inbar, Director of IFOB.
An Osteobus (which featured comprehensive information about osteoporosis, including videos, posters and medical experts on-hand to answer questions) was inaugurated at the parliament by government health policy decision makers. IFOB received positive feedback from the legislators who showed their awareness for greater action on behalf of people with osteoporosis. The Osteobus subsequently travelled the length and breadth of Israel, disseminating information about osteoporosis to the public – and empowering people to take responsibility for their own health.
Osteobus parked in front of the Knesset
See detailed description of IFOB campaign and other activities (PDF, 29 KB)
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