International Osteoporosis Advertising Campaign
In January 2003 IOF began the first international TV campaign promoting action against osteoporosis. The TV spot 'Train' was shown in over 40 countries to great success. Posters, like the TV spot, are aimed at middle aged women, and stress the importance of personal awareness of risk and early diagnosis.
This first campaign was followed in October 2004 with an Asian TV and advertising campaign targeted at the general public and doctors.
See below for more detailed information about the campaigns below
Click here for details about the first International TV spot 'Train'
Click here for details about the Asian Regional Advertising Campaign
IOF acknowledges the support of the media companies which offered pro bono support for these campaigns, notably Campbell Mithun; Torre Lazur McCann (member of IOF Committee of Corporate Advisers); Weber Shandwick and others. See separate campaigns for more details.