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BEAUTY, BONE HEALTH AND EXERCISE

INVITATION TO ATTEND IOF ASIAN OSTEOPOROSIS MEDIA SEMINAR

Nyon, Switzerland (September 5, 2005). The International Osteoporosis Foundation and beauty queens including former Miss Worlds or Miss Universes are joining together to call for action on a preventable health time bomb – osteoporosis.

The International Osteoporosis Foundation (IOF) will host two media events on September 27, 2005, in Bangkok. In the morning, journalists are invited to an IOF Asian Osteoporosis Media Seminar, which will provide latest Asian osteoporosis epidemiology data and the chance to speak to osteoporosis experts. From lunchtime, media can meet seven beauty queens who have become champions for strong bones and healthy lifestyles as part of “Beauties and the Bones”.

These seminars are running in conjunction with the biennial IOF World Wide Conference of Osteoporosis Patient Societies and to preview World Osteoporosis Day 2005, to be held on October 20.

Osteoporosis, when the bones become brittle and break easily, is one of the world’s most widespread and debilitating diseases. It is also often known as the ‘silent epidemic’, as it has no symptoms until a fracture occurs. Worldwide, one out of three women over 50 will experience fractures due to osteoporosis, as will one out of five men. By 2050, it is estimated that annually between 4.5 and 6.4 million people worldwide will suffer a hip fracture, with more than 50% of these fractures occurring in Asia.

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Highlights of the day include

  • Beauty queens from four continents, including several former Miss Worlds / Miss Universes, appealing to girls and young women to understand that modern ideas of “beauty” can damage their bones and lead to osteoporosis later in life
  • Unveiling of the three-year IOF World Osteoporosis Day “lifestyle” campaign, including the role of exercise
  • The launch of “Un Cuerpo Sano/A Healthy Body”, a special osteoporosis song, written and recorded by Erika Ender
  • The launch of eight Public Service Announcements featuring global personalities

Speakers

  • Mr. Daniel Navid, CEO, International Osteoporosis Foundation
  • Dr. Ambrish Mithal, Member of IOF Committee of Scientific Advisors, India
  • Dr. Khunying Kobchitt, President of the Thailand Osteoporosis Foundation
  • Prof. Helmut Minne, Board Member, International Osteoporosis Foundation, Germany
  • Dr. Ghassan Maalouf, Board Member, International Osteoporosis Foundation, Lebanon
  • Mr. Paul Sochaczewski, Head of Communications, International Osteoporosis Foundation

IOF Beauty Queens

  • Ms. Belinda Green, Miss Australia, Miss World 1972
  • Ms. Ulla Weigerstorfer, Miss Austria, Miss World 1987
  • Ms. Justine Pasek, Miss Panama, Miss Universe 2002
  • Ms. Chalida Thaochalee, Miss Thailand 1998
  • Ms. Pavadee Vicheinrut, Miss Thailand, Mrs World 2003
  • Ms. Manolya Onur, Miss Turkey 1975
  • Ms. Pilin Leon, Miss Venezuela, Miss World 1981

The media seminar will feature participating beauty queens sharing their personal stories and conveying a message to young women worldwide about “Bone Beauty”.

Journalists interested in attending, please fill in and return the media registration form below.

Osteoporosis, in which the bones become porous and break easily, is one of the world's most common and debilitating diseases. The result: pain, loss of movement, inability to perform daily chores, and in many cases, death. One out of three women over 50 will experience osteoporotic fractures, as will one out of five men 1, 2, 3. Unfortunately, screening for people at risk is far from being a standard practice. Osteoporosis can, to a certain extent, be prevented, it can be easily diagnosed and effective treatments are available.

The International Osteoporosis Foundation (IOF) is the only worldwide organization dedicated to the fight against osteoporosis. It brings together scientists, physicians, patient societies and corporate partners. Working with its 170 member societies in 84 locations, and other healthcare-related organizations around the world, IOF encourages awareness and prevention, early detection and improved treatment of osteoporosis.

1 Melton U, Chrischilles EA, Cooper C et al. How many women have osteoporosis? Journal of Bone Mineral Research, 1992; 7:1005-10

2 Kanis JA et al. Long-term risk of osteoporotic fracture in Malmo. Osteoporosis International, 2000; 11:669-674

3 Melton LJ, et al. Bone density and fracture risk in men. JBMR. 1998; 13:No 12:1915

For media enquiries

Dorothy Yiu
Weber Shandwick Worldwide
Tel: +852 2533 9910 / +852 9302 9059
Email: dyiu@webershandwick.com

Janice Blondeau
IOF-International Osteoporosis Foundation
Tel: +41 2299 401 06
Email: jblondeau@osteofound.org

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