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OSTEOPOROSIS SONG URGES YOUNG PEOPLE TO DANCE FOR STRONG BONES

Up-beat Latin-pop song launched in Berlin on World Osteoporosis Day, eight Public Service Announcements also released

BERLIN, Germany
October 20, 2005

The world's first song that encourages young people to "move it or lose it" for bone health was released today at World Osteoporosis Day activities in Berlin, Germany.

The song, written and performed by Latin-pop star Erika Ender, was produced in Spanish ("Un Cuerpo Sano") and English ("A Healthy Body").

"I'm very interested in fighting against osteoporosis because my great grandmother had the disease," the singer notes in a separate Public Service Announcement, also released today.

Recognizing the role of exercise in building bones that reduces the risk of fracture, Ms Ender added "Even if you don't like to go to the gym you can still dance! You just have to move it or you're gonna lose it."

The theme of World Osteoporosis Day 2005 is "Exercise-Move it or Lose it", the first year of a three-year "lifestyle" campaign cycle that urges women and men to take responsibility for their own bone health by exercising, eating right, and reducing those risk factors which are within their control.

Erika Ender has a culturally diverse background. Her mother is Brazilian, her father is Panamanian-American. She wrote her first song when she was nine, studied social communication in university and started a career in show business, performing with artists such as Air Supply, Julio Iglesias and Ruben Blades. Her song "Candela" won" "Best Pop Song of the Year" from ASCAP.

In the osteoporosis song she sings "There's no one else responsible for what I do/I won't take my bones for granted, that's for sure."

Miss Ender, who lives in the United States, donated her services for this project, as did other professionals:

  • Spanish version. Music and lyrics by Erika Ender
  • English version written by Erika Ender/Amerika
  • Music arrangement and production: Randy Barlow
  • Recorded at Crescent Moon Studios, Miami, Florida
  • Video direction and production: Felipe Nino, MVJET, Miami, Florida
  • Post production: Shoot You, Surrey, UK
  • Still photography: Andrea Cesarek
  • Press and promotion: Weber Shandwick Public Relations

Also, IOF released a series of ten Public Service Announcements in which world-famous personalities urged people to take charge of their own bone health and avoid osteoporosis:

These celebrities include:

  • * Paolo Rossi. Italy. Football player
  • * Julie Payette. Canada. Astronaut
  • * Erika Ender. Panama/Brazil. Singer/songwriter
  • * Pilin Leon. Venezuela. Miss World 1981
  • * Belinda Green. Australia. Miss World 1972
  • * Kirk Pengilly. Australia. Singer, band INXS
  • * Mark Holden. Australia. Singer
  • * Trudie Goodwin. UK. Actress
  • * Wojtek Czyz. Germany. Para-Olympian
  • * Prof. Rita Süssmuth. Germany. Former President of the Deutscher Bundestag

ENDS

Osteoporosis, in which the bones become porous and break easily, is one of the world's most common and debilitating diseases. The result: pain, loss of movement, inability to perform daily chores, and in many cases, death. One out of three women over 50 will experience osteoporotic fractures, as will one out of five men1, 2, 3. Unfortunately, screening for people at risk is far from being a standard practice. Osteoporosis can, to a certain extent, be prevented, it can be easily diagnosed and effective treatments are available.

The International Osteoporosis Foundation (IOF) is the only worldwide organization dedicated to the fight against osteoporosis. It brings together scientists, physicians, patient societies and corporate partners. Working with its 170 member societies in 84 locations, and other healthcare-related organizations around the world, IOF encourages awareness and prevention, early detection and improved treatment of osteoporosis.

1 Melton U, Chrischilles EA, Cooper C et al. How many women have osteoporosis? Journal of Bone Mineral Research, 1992; 7:1005-10
2 Kanis JA et al. Long-term risk of osteoporotic fracture in Malmo. Osteoporosis International, 2000; 11:669-674
3 Melton LJ, et al. Bone density and fracture risk in men. JBMR. 1998; 13:No 12:1915

International Osteoporosis Foundation 2005 Osteoporosis Journalism Awards
These awards recognize outstanding print reporting about osteoporosis. With prizes of USD 17,000, the closing date for award entries is January 31, 2006. For more information please go to IOF website journalism award.

Editors Note:
Broadcast versions of "Un Cuerpo Sano"/"A Healthy Body" and Public Service Announcements can be supplied. Please contact IOF tel: +41 22 994 0100

For more information on osteoporosis and IOF, and to download the music video and the Public Service Announcements, please visit: http://www.osteofound.org/press_centre/index.html

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